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16 Dec, 19

Financial Businesses to Spend Big Bucks on Local Digital Ads in 2020

By |2024-07-25T16:54:24+00:00December 16, 2019|Categories: Digital Marketing|Tags: , , , , , , , , , |

‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution. Some of the most common resolutions that people make are to lose weight, exercise, spend more time with family, get organized, etc.. Another [...]

9 Dec, 19

How Well Does Digital Advertising Work For The Beauty Industry?

By |2023-06-08T14:15:39+00:00December 9, 2019|Categories: behavioral targeting, Digital Marketing, Facebook, Instagram, Online marketing, Sales Strategy|

Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental. For example, around Halloween I needed ideas for a costume. In about an hour I went from Pinterest for inspirations, to Googling “bride of Frankenstein makeup tutorial” to [...]

4 Dec, 19

Top Digital Advertising Trends for 2020

By |2024-08-01T02:43:10+00:00December 4, 2019|Categories: Artificial Intelligence, Automotive, Digital Marketing, Digital Media, Geo-fencing, Instagram, Mobile, mobile conquesting, Native Ads, Online marketing, Optimization, OTT/CTV, SEO, Videos, YouTube|Tags: , , , , , |

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother.  But, [...]

22 Nov, 19

What Are Native Video Ads?

By |2024-07-25T16:56:36+00:00November 22, 2019|Categories: Digital Marketing|Tags: , , , , , , , , , , |

Alright, so a Native Ad walks into a bar and sees a Video Ad and says “hey there, video; you sure do make quite the impression” and 9 months later we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of [...]

19 Nov, 19

Where were you 25 years ago?

By |2024-08-01T02:43:10+00:00November 19, 2019|Categories: Banner ad, Digital Marketing|

Where were you around this time in 1994? Me? I was attending Bowling Green State University and quite possibly having a Zima with a Jolly Rancher tucked inside. For those of you a bit younger, this was basically a handmade White Claw.  Why should we take note? It was a monumental time for digital advertising, as the first ever banner [...]

12 Nov, 19

Meet Rachel Choi. Master of languages, including digital.

By |2024-08-01T02:43:10+00:00November 12, 2019|Categories: Digital Marketing, Employment|Tags: |

Vici is excited to welcome the newest member of our team, Rachel Choi as a digital campaign coordinator.  Rachel has a degree in Design & Merchandising from Drexel University and with her experience in buying, she knows how important it is to make sure that businesses are using digital marketing as a tool to help them grow daily in today’s world [...]

7 Nov, 19

Vici Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

By |2024-08-18T20:46:37+00:00November 7, 2019|Categories: Digital Marketing, Digital Media, Technology|Tags: , , |

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media [...]

1 Nov, 19

How can I use video in Digital Advertising?

By |2024-08-01T02:43:09+00:00November 1, 2019|Categories: Digital Marketing, Digital Media, Facebook, Mobile, mobile conquesting, Native Ads, Online marketing, OTT/CTV, Small business strategy, Videos, YouTube|

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix.  For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to work?  [...]

31 Oct, 19

Facebook Event: AI in Action

By |2024-08-01T02:43:09+00:00October 31, 2019|Categories: Artificial Intelligence, Facebook|Tags: , , |

On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns.  Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted [...]

21 Oct, 19

Why Linking A Client’s Google My Business Results To Digital Campaigns Is So Important

By |2024-07-25T16:56:35+00:00October 21, 2019|Categories: Digital Marketing|Tags: , , , , , , , , , , , |

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a society [...]

16 Oct, 19

Vici Summit Unplugged

By |2024-07-25T16:24:17+00:00October 16, 2019|Categories: Digital Marketing|Tags: , , , , |

In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners. 47 companies were in attendance, plus 23 of the Vici Team in [...]

7 Oct, 19

What Digital Advertising Products Should Casinos Use?

By |2024-08-01T02:43:04+00:00October 7, 2019|Categories: Artificial Intelligence, behavioral targeting, Digital Marketing, Facebook, Native Ads, Retargeting, Videos|

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market.  As we’ve seen for years, Casinos market heavily.  It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally?  What products are good for them? There [...]

27 Sep, 19

How Has Behavioral Targeting Evolved?

By |2024-07-25T16:12:32+00:00September 27, 2019|Categories: behavioral targeting, Digital Marketing|Tags: , , , |

One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options. Lately, however, I [...]

20 Sep, 19

How Accurate is your Geo-Fencing and Visit Tracking with Mobile Conquesting?

By |2024-07-25T16:46:30+00:00September 20, 2019|Categories: mobile conquesting|Tags: , , , , , , , , |

One of the most popular products that we offer is Mobile Conquesting, and it’s also one of the more advanced and sophisticated products we offer, because of all the shiny bells and whistles that it offers. With Mobile Conquesting, we can target people by online behaviors (people who have shown specific behaviors online or are in a certain demographic) and [...]

10 Sep, 19

Digital Spending is Still on the Rise. Are You In?

By |2024-08-01T02:43:08+00:00September 10, 2019|Categories: Digital Marketing|Tags: |

It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works! Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel. It is forecasted that in 2020, financial services digital spending will [...]

6 Sep, 19

Digital Advertising Trends

By |2024-10-17T14:28:48+00:00September 6, 2019|Categories: Cool Tools, Digital Marketing, Digital Media, event marketing, Facebook, Geo-fencing, Geo-targeting, Instagram, Mobile, mobile conquesting, Online marketing, sales, Small business strategy, Videos|Tags: , , , |

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end.  Here’s a quick chart [...]

23 Aug, 19

Do You Know What Consumers are Doing Once They Land on Your Website?

By |2024-07-25T16:56:35+00:00August 23, 2019|Categories: Conversions|Tags: , , , , , , , , , |

I am so passionate about conversions that when I talk about them, I have this image of Madonna signing “Con-ver-sions” into a microphone with her white gloves on, to the same tune and beat as “Like a Virgin”- Anyone else? No? Well, you should! Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all [...]

20 Aug, 19

How do you capture part of the billions spent on local political campaign?

By |2024-08-01T02:43:07+00:00August 20, 2019|Categories: Budgeting, Digital Marketing, Household IP Targeting, Political, political advertising|Tags: , , |

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an enormous opportunity. So we know there is a huge pie, how is it being divided and what media is getting the [...]

1 Aug, 19

Do Your Potential Customers Think Digital Advertising is Creepy?

By |2024-07-25T16:55:54+00:00August 1, 2019|Categories: Digital Marketing, Digital Media|Tags: , , , , , , , |

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache. She gave the typical mom answer and said “gargle with warm salt water and go to bed early and get [...]

23 Jul, 19

8 Things To Know About Digital Advertising

By |2024-08-01T02:43:07+00:00July 23, 2019|Categories: Digital Marketing|Tags: |

There’s a lot to know about Digital.  In fact, there’s a TON of information out there.   However, it doesn’t need to be complicated. What is Digital Advertising?  This is when you buy advertising space across websites, mobile apps, and even social media platforms, like Facebook and Instagram, where audiences are targeted with the help of specific information about their online [...]

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