Tag - digital display targeting

Are You Taking Advantage of Digital Advertising for the Holidays?

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of...

The Power of the View-Through

How many display ads do you think you are exposed to in one day?  Tens, twenties or even hundreds?  Believe it or not, the number falls closer to the upper levels of the spectrum. Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a...