Our world is comprised of many types of people, from many walks of life and many different types of interests and lifestyles. Pretty cool right? You know what else is cool? Being able to reach ANY type of individual with digital. And now that we are in June, we all are surrounded by messages of Gay Pride Month and celebrating [...]
Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding of [...]
Point Blank… Streaming services are here to stay. The percentage of people that subscribe to streaming services is increasing every year. This year is no different. As the traditional pay TV service percentage decreases, streaming takes the lead. As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. [...]
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results. We know how important digital is and how big of an impact it can make for small and medium sized [...]
Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday when [...]
With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual [...]
Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4. So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use. Google Analytics has gone through various names and versions since 2012. It [...]
As a business owner, there are a lot of things to keep track of. Do you have enough inventory? Can you pay your employees? How can you increase your sales? What are people saying about your business? With so many different outlets for people to speak their mind and leave their opinion, it can be a slippery slope. It is [...]
All of them. That’s right, you have more flexibility and targeting options than ever before to reach Hispanic consumers with digital ads. Want to try Social Mirror™? Check out this comprehensive (and not even complete!) list of possible behavioral categories to choose from! The same exhaustive list can also be used to target with Display Ads, Native Ads, Online Audio [...]
Can Co-Op be used for Digital Advertising? Yes. Yes. Yes! If someone told you that you were ignoring a $42 billion opportunity, wouldn’t you want to find out how to get access to that opportunity? According to Marketing Land total co-op available each year stands at $70 billion. And, as of right now, only 20% of that is used for [...]
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted [...]
I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid [...]
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017. According to the iab, nearly 3 in 4 buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated [...]
It has been almost a year since Covid-19 hit and it has turned our workdays heck…every day upside down. “Normal” workdays in the office and being on the go are a thing of the past. We are all doing our best to adapt and create new routines and are evolving daily as we go with the flow. By now, we [...]
How many times have you been trying to hang a picture on a wall and you want to see if it’s level, but you’re too lazy to go out to the garage or basement and get a level? Well, now you don’t have to because there’s an app for that! There is also an app that you can use if [...]
Of course, you do. We all do. It is likely in your hand right now as you are reading this and it is not just you, it is everyone. In fact, it is estimated that US adults have tacked on an impressive hour of screen time daily. For me personally, my phone is the last thing I checked before bed [...]
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter [...]
What do you call money that grows on trees? Marijuana. Sorry for my bluntness, that's just how I roll. In all seriousness, it is true. Cannabis, Mary Jane, Weed, CBD, Hemp, Edibles and the list goes on is GROWING! Less than two decades ago, cannabis - in all its forms - was illegal in all 50 states. Today, there is [...]
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be. But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study. Retail sales in 2020 have out performed the last 4 years. [...]
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data. Mozilla’s Firefox browser has “Enhanced Tracking Protection” set on as default, blocking all “known third-party [...]