Tag - Google Universal Analytics

What Do I Need To Know About Google Analytics 4?

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.                 So, what does all this mean and how it is different? Google’s “Universal Analytics” is the current version of the platform most companies use.  Google Analytics has gone through various names and versions since 2012.  It has been a viable tool for many businesses and they...