Tag - event response ads

What Were the Most Popular Verticals in 2022?

December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”. According to Spotify, I don’t branch out much with...

How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time to...

What are the Best Ways to Promote or Target Events?

Events are back!  As mask mandates are lifting across the country more and more events are getting planned every day.  From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category.   Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the 2021-2022...

Want people to show up to your event? Try an “Event Response” Ad

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers.   But gone are the days of brands relying on gum chewing teenagers to help get the...