Tag - facebook and instagram

What Were the Most Popular Verticals in 2023?

Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • Family Services/Health Clubs • Financial-Banks-Credit Unions •...

What is builtwith.com?

One thing I love about the internet is when you come across those “I was today years old when I learned…” posts, or you learn about a new “hack”. One of my favorites that I recently just learned is how to properly use a “Corkscrew Climber” at the playground. It’s that twirly thing that you normally climb up, but...

How to Promote Your Plumbing Business with Digital Advertising

My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too). The question is, who do I call? Why do...

Should You Advertise During Your Slow Season?

How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for...

What Digital Products Work Best for Colleges and Universities?

Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities.  At first, a lot of campuses started to promote their online classes.  Since then, online classes are still a topic for discussion.  But now, we also see an increase in the promotion of specific schools or programs at each college. From English as a Second Language...

Do You Know How to Speak Digital?

It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel...

Can Digital be Used for Marijuana Campaigns?

Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more...

Are You Using Digital for Recruitment?

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the...

How Are You Marketing Your Retail Business?

Everywhere you go, look, and turn, there are different types of advertisements for retail establishments. Just this morning I heard a Chick-fil-A ad on the radio for a new location opening just 6 miles from my house (I am in trouble), I also received a text message ad for a 20% off Bed, Bath, and Beyond coupon, and yesterday...

Want Google To Feature Your Job Posting For Free On Search Results Pages?

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this: The listings at the top aren’t paid...