In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm. Let’s explore the [...]
How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for wine [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) Are you an ad agency considering or perhaps re-evaluating how to manage all your digital advertising for clients? Whether you are a one-person agency, a startup, or a team of seasoned professionals, everyone reaches the point where they can not efficiently do it all on their own. [...]
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider. If you are currently offering these ads to your clients, or maybe just thinking about offering these types of ads, we [...]
More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results. We know how important digital is and how big of an impact it can make for small and medium sized [...]
Of course, you do. We all do. It is likely in your hand right now as you are reading this and it is not just you, it is everyone. In fact, it is estimated that US adults have tacked on an impressive hour of screen time daily. For me personally, my phone is the last thing I checked before bed [...]
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be. But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study. Retail sales in 2020 have out performed the last 4 years. [...]
The answer to that is a resounding YES! If you are not familiar with what Social Mirror Ads are, first have a look at my last blog and explore more details here. In a nutshell, Social Mirror ads mimic the look and feel of top social media platforms. However, the ads appear not on the social platforms, but on thousands [...]
When is the last time you were immediately compelled to take action on a digital ad? You saw something and BAM! A need you maybe were not even aware of suddenly became so apparent and obvious that you had no other choice but to act, and act now? That is the ultimate goal of a digital campaign. To speak so [...]
A few years ago, I was watching the Super Bowl and the most ridiculous commercial came on. It was a woman that was overly in love with her son and throughout the commercial she was being dragged in a laundry basket behind a car, played a two faced janitor at his school while he was eating lunch, popped up from [...]
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing. With numbers like that, you are bound to know an agent. Maybe multiple agents? Maybe one in your very own neighborhood or your family? You know who they are because they are [...]
One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options. Lately, however, I [...]
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart [...]
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]
You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many [...]
As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]
Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of [...]
My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars? According to a 2018 Pew Research Center survey, today, roughly half (51%) of [...]
Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact. That equates to about $160 billion dollars! That’s a lot of money! Leading the digital ad [...]
Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on [...]