Tag - keyword

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic bar...

How I Explain SEO & Pay-Per-Click To My Mother

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in a...

What Is Keyword Targeting? (No, it’s not PPC!)

Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information?  This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising.  In 2016 it is projected that display advertising...

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising...

Search Retargeting, Keyword Targeting, and PPC: What’s the difference?!

Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another.  While they are similar in some aspects, they each have unique responsibilities that make them different. Outlined below is the function each one serves: Keyword Targeting is probably the most popular...

Behavioral Targeting: what is it and why does it matter?

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix.  Like retargeting, behavioral targeting uses online tracking to follow a user’s web-browsing behavior and compiles that data to determine what ad to display to that user. There are three major components...