Digital Media

Vici Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media [...]

By Allison Gibson|2024-08-18T20:46:37+00:00November 7, 2019|Categories: Digital Marketing, Digital Media, Technology|Tags: Deloitte, Fast 500, Fastest-Growing Company in North America|

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to work? [...]

By Greg Swiszcz|2024-08-01T02:43:09+00:00November 1, 2019|Categories: Digital Marketing, Digital Media, Facebook, Mobile, mobile conquesting, Native Ads, Online marketing, OTT/CTV, Small business strategy, Videos, YouTube|

Digital Advertising Trends

Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart [...]

By Greg Swiszcz|2024-10-17T14:28:48+00:00September 6, 2019|Categories: Cool Tools, Digital Marketing, Digital Media, event marketing, Facebook, Geo-fencing, Geo-targeting, Instagram, Mobile, mobile conquesting, Online marketing, sales, Small business strategy, Videos|Tags: digital ad spending, digital advertising, digital marketing, online retail|

Do Your Potential Customers Think Digital Advertising is Creepy?

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache. She gave the typical mom answer and said “gargle with warm salt water and go to bed early and get [...]

By Katie Pray|2024-07-25T16:55:54+00:00August 1, 2019|Categories: Digital Marketing, Digital Media|Tags: advertisements, behavioral targeting, behaviors, Click Through Rate, digital advertising, keyword targeting, mobile conquesting, targeting|

What techniques are most popular for Professional Services?

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019. These industries include law firms and legal businesses along with engineering, architects and computer/technology services. These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and more. [...]

By Greg Swiszcz|2024-08-01T02:43:06+00:00June 19, 2019|Categories: behavioral targeting, Conversions, Desktop Advertising, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, Mobile, mobile conquesting, Native Ads, Online marketing, Retargeting, Small business strategy|

Voice Search is Here: Is Your Business Ready for It?

When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search [...]

By Greg Swiszcz|2024-08-01T02:43:05+00:00May 20, 2019|Categories: Content Marketing, Digital Marketing, Digital Media, Google, Google Analytics, Landing Pages, Optimization, SEO, Small business strategy|Tags: digital advertising, Search Engine Optimization, SEO, voice assistant, voice search|

Do Credit Unions Utilize Digital Advertising?

In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising. Now, that number can vary depending on the size [...]

By Greg Swiszcz|2024-08-01T02:43:04+00:00March 26, 2019|Categories: branding, Budgeting, Conversions, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, marketing to moms, Mobile, mobile conquesting, Online marketing, Retargeting, sales, Sales Strategy, Small business strategy, Website|Tags: Banks, Credit Unions, Custom Audiences, geo-fencing, millennials, targeted ads|

How Do I Get Renewals From My Clients?

If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]

By Greg Swiszcz|2024-07-25T16:23:36+00:00February 25, 2019|Categories: branding, client needs analysis, Conversions, Desktop Advertising, Digital Marketing, Digital Media, Digital sales funnel, Online marketing, Small business strategy, Website|Tags: client needs analysis, Conversions, Digital Campaign, digital marketing, goals for digital advertising, renewal, reports, Sales Strategy|

Why do digital and traditional media work well together?

You have heard the phrase, opposites attract. Well the same holds true for your media mix. Traditional media like radio and television work hand in hand with digital. Digital marketing can include tactics like SEO, online display or native and social media across all online devices. First, it is important to understand your audience and to realize there are many [...]

By Allison Gibson|2024-07-25T16:23:31+00:00February 18, 2019|Categories: Digital Marketing, Digital Media, Online marketing|Tags: digital marketing, SEO, traditional marketing, tv|

Can I Daypart My Digital Ads?

Yes, but just because you can, doesn’t mean you should! Let’s start with what is dayparting? It is a tactic by which you schedule ads for certain times, that could mean either certain times of the day or certain days within the week, in the hopes of reaching prospects at the most opportune time of the day. Can you do [...]

By Dana|2024-08-01T02:43:02+00:00February 5, 2019|Categories: behavioral targeting, Digital Marketing, Digital Media|Tags: behavioral targeting, Daypart, digital advertising, optimization|

What Are Top Digital Advertising Industries For 2019? (Example)

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng. Breweries. Breweries are popping up all over the country. Their individual spin on some classic [...]

Digital media is on the rise for 2019, are you ready?

As the holidays are near, 2019 is shortly on the heels of a remarkable digital year. Are you or your clients prepared for 2019? Have all the proper media channels for 2018 been evaluated and considered? Digital spending was up 21.9% in 2018 and is forecasted to grow an additional 18% in 2019. Digital continues to climb, as consumer habits [...]

By Allison Gibson|2024-08-01T02:42:59+00:00November 27, 2018|Categories: Digital Marketing, Digital Media, mobile conquesting, Native Ads, Videos|

Do Video Ads Work For Small Businesses?

Video. Is it worth the investment to have a video created and include it in your digital marketing? The answer is yes. In almost every aspect of Digital Marketing, we have seen not only an increase in using video, but an increase in the interaction with digital ads created by businesses. (photo credit: Ad Week) According to SingleGrain: 70% of [...]

By Greg Swiszcz|2024-08-01T02:42:59+00:00November 8, 2018|Categories: behavioral targeting, Budgeting, Digital Marketing, Digital Media, Employment, Facebook, Household IP Targeting, Instagram, Mobile, mobile conquesting, Online marketing, recruitment, Remarketing, Retargeting, Small business strategy, Videos|Tags: Advertising, behavioral targeting, digital ad spending, digital advertising, digital marketing, Digital Media, Facebook, Household IP Targeting, instagram, IP Targeting, keyword targeting, Mobile, mobile advertising, mobile conquesting, online advertising, online marketing, retargeting, Social Media, Vici Media, video|

What is a digital buyer and why are they so important?

Digital Buyers are typically the link between advertiser and media partners. In the marketing world, there are many viable media outlets, however digital is on the constant rise. In 2019 it is projected that digital media will take up 55% of all ad spending. When engaging in digital it is important to make sure you find the best partner with [...]

By Allison Gibson|2024-07-25T16:23:28+00:00October 29, 2018|Categories: branding, Digital Marketing, Digital Media, Sales Strategy|

Are teenagers leaving Facebook? Should that impact your Ad Spend?

My 14-year-old son refers to Facebook as “Snapchat for Old People” yet he still knows every time I post something on Facebook. Teenagers would like us to believe that Snapchat is life, but is that actually true, and more importantly does it matter for your advertising dollars? According to a 2018 Pew Research Center survey, today, roughly half (51%) of [...]

By Dana|2024-08-01T02:42:59+00:00October 15, 2018|Categories: Digital Marketing, Digital Media, Facebook|Tags: Advertising, digital ad spending, digital advertising, digital marketing, Facebook|

Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.

Earlier this year, eMarketer, Marketing-Interactive, and CNBC all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S. Turns out they were right. Currently, according to MAGNA, digital ad spend in the U.S. will surpass 51%, 51.5% to be exact. That equates to about $160 billion dollars! That’s a lot of money! Leading the digital ad [...]

By Greg Swiszcz|2024-07-25T16:56:30+00:00October 9, 2018|Categories: Banner ad, branding, Digital Marketing, Digital Media, Facebook, Mobile, mobile conquesting, Online marketing, sales, Small business strategy|Tags: Advertising, digital ad spending, digital advertising, digital marketing, Digital Media, Facebook, Mobile, mobile advertising, mobile conquesting, online advertising, online marketing|

Christmas In October?

Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October. BUT, with the [...]

By Allison Gibson|2024-08-01T02:42:58+00:00October 1, 2018|Categories: Budgeting, Digital Marketing, Digital Media, Digital sales funnel, Facebook, mobile conquesting, Online marketing, sales, Sales Strategy|

Is couponing effective on Mobile?

Short answer: no. In fact, it is not just mobile, we have yet to find a digital product that works effectively for coupons. What is the problem with digital coupons on mobile? The main reason digital coupons on mobile fail is that they are just too complicated for most people. Think about how the ads are served. You are on [...]

By Dana|2023-06-08T14:16:25+00:00September 17, 2018|Categories: coupon, Digital Marketing, Digital Media, Mobile, mobile conquesting, Online marketing|Tags: Advertising, Conversions, digital advertising, digital marketing, Mobile, mobile advertising, mobile conquesting|

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a [...]

By Megan Malone|2023-06-08T14:16:27+00:00August 20, 2018|Categories: Digital Marketing, Digital Media, Google, Pixel, Small business strategy, Website|Tags: google search engine results, google snack pack, google snippet, knowledge graph, Vici Media, walled garden|

New Facebook Feature Great For Prospecting

Facebook has launched a new feature called Info and Ads. This push from Facebook is another step towards their goal of digital transparency that they released late last year. To access this feature, go to Facebook and visit any business Facebook profile page from a computer. On the left-hand side navigation, underneath the profile image you will see many options [...]

By Allison Gibson|2024-08-01T02:42:58+00:00August 17, 2018|Categories: branding, Digital Marketing, Digital Media, Digital sales funnel, Facebook|

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