When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N.A.) meeting. There’s several reasons for this analysis paralysis, a big one being a seller feeling the need to talk about all these new shiny objects in their arsenal, which inadvertently [...]
While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses first [...]
Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on both [...]
According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.” That is a 500% increase since 2012. Of that $1 Billion, 500 Million is expected to be spent on local elections. In fact, the average town council race candidate will spend $47,000. Politicians are absolutely allocating ad budgets for digital, to [...]
The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you [...]
If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax. For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. So [...]
Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? The [...]
If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video. Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in 2014. [...]
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail” If the advertiser [...]
Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor to [...]
Yes, mobile advertising is a must – but so are desktops and laptops. Here’s why. Even people who are heavy mobile users still prefer to sit comfortably with their computer and make purchases from their keyboard. It is no surprise that mobile usage is up – way up! Check out any pack of teenagers, moms at the park, the [...]
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very [...]
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in [...]
The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or television ads that fill less then :10 seconds worth of inventory. The acronym stands for: Keep It Simple Stupid. This is also known as the more politically correct and sanitized Keep It Short and Simple (albeit less fun). Turns [...]
With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year. Digital to [...]
As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things. I’m going to let you in on a secret: it’s not. Digital marketing, if anything, is going to help you [...]
A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice). Carousel ads are a rotating group of up to five images that allow you to show your consumers more of what you offer. They are shown as native ads on [...]
Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information? This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising. In 2016 it is projected that display advertising will surpass paid search ads for [...]
As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it. This past week, Facebook has released a new feature which has changed the way we can now react to individual posts. [...]
If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game. According to an article by eMarketer, this year 89.4 million people in the United States will be scrolling through [...]