Tag - political ads

Using digital advertising for political campaigns

The votes were out and now they’re in!  No matter what party you represent, your goal is to win the election.   Digital Advertising is capable of aiding in your soon to be victory.  In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues...

How do you capture part of the billions spent on local political campaign?

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an...

How To Tap Into Local Political Campaign’s Digital Dollars!

According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.”  That is a 500% increase since 2012.  Of that $1 Billion, 500 Million is expected to be spent on local elections.  In fact, the average town council race candidate will spend $47,000.  Politicians are absolutely allocating ad budgets for digital, to...