No, I personally don’t hate Retargeting but I hear this a lot from business owners. Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites. These business...
The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you are...
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital,...
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