Tag - ad blocking

Consumers Are Not Willing to Pay to Block Ads

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. So...

Ad Blocking? Does It Matter To Advertisers?

(updated 1/24/16) Ad blocking continues to be the hot topic in digital. Ad blocking has been around a long time but is in the news because of the Apple release of iOS 9 which now allows developers to develop apps for the iPhone that block ads. Ad blocking is not part of the operating system, a user would need to...