Tag - email

What is a Lookalike Audience?

Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe...

92% Of Calls To Businesses Driven By Digital Marketing

92% of calls to businesses in 2015 were driven by digital marketing channels.  That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls.  I think most businesses have realized by now that digital advertising is an important component in marketing...

Traditional Advertising’s Digital Counterpart

If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail”  If the advertiser is...

Have A Customer or Lead List? How Can You Maximize It Beyond Sending Emails?

73.5% of small to medium sized retail businesses maintain a customer or lead list, according to BIA/Kelsey.  Great news, right? You have the names, addresses, or emails, the question now becomes HOW do I reach this gold mine of existing customers and prospects? Reaching out to your current customer base, subscribers and/or social media followers...