SEM Archives - Vici Media

12AprApril 12, 2016

How I Explain SEO & Pay-Per-Click To My Mother

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in...

By Leslye SchumacherDigital Marketing, Google, PPC, SEO, Uncategorized, WebsiteAdwords, Google, keyword, keyword targeting, PPC, search engine marketing, Search Engine Optimization, SEM, SEO, SERPRead more...

01DecDecember 1, 2015

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital,...

By Leslye SchumacherAutomotive, Digital Marketing, Digital Media, Online marketing, UncategorizedA/B testing, Above the fold, ad exchange, ad inventory, ad targeting, analytics, behavioral targeting, bounce rate, brand awareness, browser, call to action, Click Through Rate, contextual targeting, conversion pixel, Conversion rate, conversion tag, Conversions, cookie, cost per thousand, cross-device targeting, demand side platform, display ad, DSP, frequency, frequency cap, geo-fencing, geo-targeting, impressions, in-stream video ads, interstitial ads, IP address, IP Targeting, keyword, landing page, lookalike audience, mobile search, native advertising, paid search, pay per click, pre-roll video ads, programmatic buying, remarketing, Reputation Management, retargeting, rich media, search advertising, search engine marketing, Search Engine Optimization, search retargeting, SEM, SEO, social media advertising, social media marketing, view-throughRead more...

08AprApril 8, 2015

Three Free Tools to Better Understand Your Website’s SEO

Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy. The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business. No website is the same, so it can take many different combinations of statistics and information to gain the most insight on how to run the best SEO...

By Megan MaloneSEO, Uncategorized, Websitebounce rate, digital marketing, domain authority, SEM, SEO, Vici MediaRead more...

05NovNovember 5, 2014

Did Your Website Get Hit With the Penguin Penalty?

Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm. Colloquially known as Penguin 3.0, this update launched on October 17th (according to Google Webmaster Hangouts) and has caused many...

By Megan MaloneDigital Marketing, Google, SEO, Uncategorizedgoogle anlaytics, SEM, SEORead more...

23AprApril 23, 2014

Googles Search Revenues Shift

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads. Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014. Slightly Better than paid search- 43% Much better than paid search- 26% About the same as paid search- 14% Much less than paid search- 8% Google is seeing a shift in revenue sources as a result...

By Megan MaloneDigital Marketing, Online marketing, PPC, Small business strategy, Uncategorized, Websitedigital marketing, Google Product Listing, online marketing, PLA, PPC, SEMRead more...

04AprApril 4, 2014

What the heck does THAT mean?

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean. Got something to add? Be sure to leave a comment! CPM means Cost per thousand. So why isn't it CPT? The ‘m’ is a Roman Numeral that stands for 1000. CTR means Click Through Rate,...

By Megan MaloneDigital Marketing, Online Acronyms, Online marketing, Small business strategy, UncategorizedCPA, CPC, CPM, CTR, MMC, PPC, SEM, SMS, SOV, VTR, W3CRead more...

Tag - SEM