Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market. Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion. One huge advantage Google has over Facebook is Google’s ability [...]
Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon. [...]
Hello there! My name is Marissa Esposito and I am the new Digital Campaign Coordinator for Vici where I plan and manage campaigns for our clients across the country. Professionally I have a background in public relations, marketing and social media management. Read on for the fun stuff: I am a Jersey Girl, born and raised in central New Jersey. [...]
Video ad consumption is absolutely on the rise! A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits. 26% of people surveyed responded that they are watching at least one video per day. 55% of the frequent video viewers prefer watching them on their smartphone. As for the most popular social platform to watch videos, Facebook [...]
“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago. It used to be that this quote meant that people started their search for information, services, and products by going to a search engine (largely, Google). But now, it doesn’t. “A search” [...]
Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising. This is great news for automotive marketers, considering Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total automotive market. According to the study backed [...]
So what are location-targeted mobile ads? At Vici, we do location based mobile targeting with our Mobile Conquesting product. Mobile Conquesting is targeting people on their mobile devices using a combination of geo-fencing (where someone is at that moment) combined with demographic and behavioral targeting to reach specific consumers. In the spring update to its U.S. Local Advertising Forecast 2016, [...]
Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. This [...]
When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N.A.) meeting. There’s several reasons for this analysis paralysis, a big one being a seller feeling the need to talk about all these new shiny objects in their arsenal, which inadvertently [...]
While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses first [...]
Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on both [...]
According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.” That is a 500% increase since 2012. Of that $1 Billion, 500 Million is expected to be spent on local elections. In fact, the average town council race candidate will spend $47,000. Politicians are absolutely allocating ad budgets for digital, to [...]
The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you [...]
If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax. For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. So [...]
Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? The [...]
In the last year Facebook has rolled out an amazing number of new products! They now have several options to utilize to target potential customers with display or video ads based on demographics, interests, behaviors, or even a list of email addresses or phone numbers. While Right Hand Column ads have long been in place, we recommend using Right Column [...]
If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video. Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down. It looks like this year’s digital and mobile video ad spend will be about 85% more than it was in 2014. [...]
If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail” If the advertiser [...]
Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others. These words are all past winners of Oxford Dictionary’s coveted Word of the Year award, but the most recent winner is not a word at all, it’s an emoji. The use of emojis spiked in 2015 (a contributing factor to [...]
Yes, mobile advertising is a must – but so are desktops and laptops. Here’s why. Even people who are heavy mobile users still prefer to sit comfortably with their computer and make purchases from their keyboard. It is no surprise that mobile usage is up – way up! Check out any pack of teenagers, moms at the park, the [...]