There’s a lot to know about Digital. In fact, there’s a TON of information out there. However, it doesn’t need to be complicated. What is Digital Advertising? This is when you buy advertising space across websites, mobile apps, and even social media platforms, like Facebook and Instagram, where audiences are targeted with the help of specific information about their online [...]
Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana legalization [...]
To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers [...]
Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to [...]
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019. These industries include law firms and legal businesses along with engineering, architects and computer/technology services. These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and more. [...]
How many of us have felt like Facebook is listening to our phone conversations? I swear I just mentioned these new Kendra Scott earrings to my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or is it just effective? It is absolutely unnerving. You feel like you just mentioned to a friend, or even just thought about [...]
PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important part of [...]
When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search [...]
I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was [...]
Instagram. According to latest research, people are embracing Instagram and its popularity is growing. So who is using it the most? Starting at the top we have an overall number of 37% of US adults (beating out Pinterest, LinkedIn, Snapchat and Twitter). The strongest numbers for Instagram are in the 18-24 range, however, it is important to note that we [...]
First, what is a conversion? A conversion is an action you want consumers to do once they visit your website. You have done a great job getting their attention with a great digital advertisement to where they have either clicked or come to their website on their own. Now what do they do next? A few conversion examples include: Making [...]
Founded on April 1, 2014 who knew what a wild and fun ride it would turn into for these digital fools, uh… I mean founders Todd Schumacher, Leslye Schumacher, Gary Rozynek and Megan Malone. Their passion for the most comprehensive training for our markets and agencies paired with the most advanced digital solutions has made this team rise to the [...]
There are several “geo” terms in digital advertising, and it can be complicated to determine which option is best for your campaign. With so many opportunities and choices it is important to understand the differences. First let’s define our “Geo” terms: Geo-Targeting (Geographic Targeting): all digital ads are geographically targeted meaning we serve ads to specific geographic areas like a [...]
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising. Now, that number can vary depending on the size [...]
Nearly 80% of US adults own a smartphone and we use them a lot. What used to be a device just to make calls has quickly migrated to a device to send text messages, map directions, make purchases, play games and even capture life’s most precious moments. Because technology is so sophisticated, and we do more on these devices, the [...]
Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days. But it should be good video. More info on that below. But first, some stats to convince you why video ads are where it’s at for getting amazing return on your advertising investment. 90% of consumers claim a [...]
There are absolutely times in life it is more cost effective to “Do it yourself.” Before I take on a DIY project, I try to consider if I have three T’s, meaning do I have the tools, the training and the time. If all signs point to yes, I go for it! All three must be in place and it [...]
Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning. Facebook calls their analytics “Insights” and you can access it right [...]
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out. Another is to be knowledgeable about your digital advertising products. In this post [...]
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]