Digital Marketing

Vici Ranked Number 370 Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 254% Revenue Growth to Stellar Digital Technology Run by Best-In-Class Philadelphia-Based Ad Buying TeamPhiladelphia PA, November 7, 2019 — Vici, headquartered in Philadelphia PA today announced it ranked 370 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Vici Media [...]

By Allison Gibson|2024-08-18T20:46:37+00:00November 7, 2019|Categories: Digital Marketing, Digital Media, Technology|Tags: Deloitte, Fast 500, Fastest-Growing Company in North America|

How can I use video in Digital Advertising?

With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to work? [...]

By Greg Swiszcz|2024-08-01T02:43:09+00:00November 1, 2019|Categories: Digital Marketing, Digital Media, Facebook, Mobile, mobile conquesting, Native Ads, Online marketing, OTT/CTV, Small business strategy, Videos, YouTube|

Why Linking A Client’s Google My Business Results To Digital Campaigns Is So Important

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a society [...]

By Katie Pray|2024-07-25T16:56:35+00:00October 21, 2019|Categories: Digital Marketing|Tags: business owner, digital advertising, Google, Google Images, Google Maps, Google My Business, google search engine results, knowledge graph, Monthly Reports, optimization, Zero Click Search, Zero Clicks|

Vici Summit Unplugged

In a land not so far away known as the city of brotherly love, Philadelphia was the backdrop to the first-ever Vici Client Summit. It began as a meet and greet of our media and agency partners alongside the Vici digital operations and training team and founding partners. 47 companies were in attendance, plus 23 of the Vici Team in [...]

By Allison Gibson|2024-07-25T16:24:17+00:00October 16, 2019|Categories: Digital Marketing|Tags: Digital 2020, Great hires, Success stories, Summit, ViciSummit|

What Digital Advertising Products Should Casinos Use?

With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market. As we’ve seen for years, Casinos market heavily. It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally? What products are good for them? There [...]

By Greg Swiszcz|2024-08-01T02:43:04+00:00October 7, 2019|Categories: Artificial Intelligence, behavioral targeting, Digital Marketing, Facebook, Native Ads, Retargeting, Videos|

How Has Behavioral Targeting Evolved?

One of the absolute best things about digital is the ability to pinpoint the exact person in the exact area you are looking for and put an extraordinarily relevant message right in front of them. Often, when I have a super specific person I am trying to reach; I turn to Facebook for their impressive targeting options. Lately, however, I [...]

By Dana|2024-07-25T16:12:32+00:00September 27, 2019|Categories: behavioral targeting, Digital Marketing|Tags: behavioral targeting, digital marketing, offline behaviors, online behaviors|

Digital Spending is Still on the Rise. Are You In?
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Digital Spending is Still on the Rise. Are You In?

Digital Marketing

Digital Spending is Still on the Rise. Are You In?

It has been reported that digital ad spending is up by 18% year over year and will continue to rise. Why? Because it works! Some of the businesses that continue to soar in this space are retail, automotive and on the heels of these businesses are financial and travel. It is forecasted that in 2020, financial services digital spending will [...]

By Allison Gibson|2024-08-01T02:43:08+00:00September 10, 2019|Categories: Digital Marketing|Tags: digital spending|

Digital Advertising Trends

Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart [...]

By Greg Swiszcz|2024-10-17T14:28:48+00:00September 6, 2019|Categories: Cool Tools, Digital Marketing, Digital Media, event marketing, Facebook, Geo-fencing, Geo-targeting, Instagram, Mobile, mobile conquesting, Online marketing, sales, Small business strategy, Videos|Tags: digital ad spending, digital advertising, digital marketing, online retail|

How do you capture part of the billions spent on local political campaign?

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an enormous opportunity. So we know there is a huge pie, how is it being divided and what media is getting the [...]

By Dana|2024-08-01T02:43:07+00:00August 20, 2019|Categories: Budgeting, Digital Marketing, Household IP Targeting, Political, political advertising|Tags: local political camapaigns, political ads, Political Digital Marketing|

Do Your Potential Customers Think Digital Advertising is Creepy?

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache. She gave the typical mom answer and said “gargle with warm salt water and go to bed early and get [...]

By Katie Pray|2024-07-25T16:55:54+00:00August 1, 2019|Categories: Digital Marketing, Digital Media|Tags: advertisements, behavioral targeting, behaviors, Click Through Rate, digital advertising, keyword targeting, mobile conquesting, targeting|

8 Things To Know About Digital Advertising

There’s a lot to know about Digital. In fact, there’s a TON of information out there. However, it doesn’t need to be complicated. What is Digital Advertising? This is when you buy advertising space across websites, mobile apps, and even social media platforms, like Facebook and Instagram, where audiences are targeted with the help of specific information about their online [...]

By Greg Swiszcz|2024-08-01T02:43:07+00:00July 23, 2019|Categories: Digital Marketing|Tags: digital advertising|

Can I do digital advertising for Cannabis, Marijuana or CBD Oil campaigns?

Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads . Do you want to reach people who are marijuana legalization [...]

By Dana|2024-07-25T16:56:34+00:00July 18, 2019|Categories: behavioral targeting, Cannabis Marketing, Digital Marketing, Live Chat, Native Ads, OTT/CTV|

What Is Artificial Intelligence Targeting With Digital Ads?

To some AI sounds superficial or in many ways impossible. AI technology is super sophisticated and therefore can be very hard to comprehend. Therefore, many do not realize how powerful this strategy can be for businesses online. In its simplest form, AI is showing your display or video ads to people across all devices, using machine learning to target consumers [...]

By Allison Gibson|2024-08-01T02:43:06+00:00July 15, 2019|Categories: Digital Marketing|Tags: ai, artificial intelligence, targeting|

Top Three Digital Trends of 2019

Digital opportunities continue to boom and explode. It was forecasted in 2019 digital ad spending will rise by 17.6% to $333.25 billion. That means for the first time, digital will account for roughly half of the ad market. Some of the top digital trends on the rise are video marketing, artificial intelligence and chat boxes. Video Marketing is anticipated to [...]

By Allison Gibson|2024-08-01T02:43:06+00:00June 27, 2019|Categories: Digital Marketing|Tags: ai, chatbots, live chat, OTT, video|

What techniques are most popular for Professional Services?

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019. These industries include law firms and legal businesses along with engineering, architects and computer/technology services. These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and more. [...]

By Greg Swiszcz|2024-08-01T02:43:06+00:00June 19, 2019|Categories: behavioral targeting, Conversions, Desktop Advertising, Digital Marketing, Digital Media, Facebook, Geo-fencing, Geo-targeting, Mobile, mobile conquesting, Native Ads, Online marketing, Retargeting, Small business strategy|

Is Facebook Listening In On Me Through My Phone?

How many of us have felt like Facebook is listening to our phone conversations? I swear I just mentioned these new Kendra Scott earrings to my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or is it just effective? It is absolutely unnerving. You feel like you just mentioned to a friend, or even just thought about [...]

By Dana|2024-07-25T16:56:34+00:00June 10, 2019|Categories: behavioral targeting, Digital Marketing, Facebook|Tags: facebook advertising, facebook categories|

Why your marketing plan should include more than just PPC.

PPC, Pay-Per-Click, Google AdWords and now Google Ads are all different names for paid text ads on google search returns. They generally appear at the top of your search reruns or at the bottom and in some instances in the first position in the “snack pack” returns (the listing under the map image). They can be an important part of [...]

By Allison Gibson|2024-09-18T16:45:26+00:00May 22, 2019|Categories: Digital Marketing|

Voice Search is Here: Is Your Business Ready for It?

When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search [...]

By Greg Swiszcz|2024-08-01T02:43:05+00:00May 20, 2019|Categories: Content Marketing, Digital Marketing, Digital Media, Google, Google Analytics, Landing Pages, Optimization, SEO, Small business strategy|Tags: digital advertising, Search Engine Optimization, SEO, voice assistant, voice search|

Digital is Not Scary: How to Help Traditional Sellers Wrap Their Heads Around Digital

I get it. It’s scary to learn a completely new product that you’re unfamiliar with and be expected to go out to your clients and pitch them another product that’s going to get their “doors-a-swingin’, and their registers-a-ringin’”. I’m here to tell you to come on in-the water is warm! When I first started pitching digital, I thought I was [...]

By Katie Pray|2023-06-08T14:15:56+00:00May 3, 2019|Categories: Digital Marketing|Tags: digital advertising, Digital Media, radio, television advertising, traditional media|

What social platform is gaining popularity?

Instagram. According to latest research, people are embracing Instagram and its popularity is growing. So who is using it the most? Starting at the top we have an overall number of 37% of US adults (beating out Pinterest, LinkedIn, Snapchat and Twitter). The strongest numbers for Instagram are in the 18-24 range, however, it is important to note that we [...]

By Dana|2024-08-01T02:43:05+00:00May 2, 2019|Categories: Digital Marketing, Facebook, Instagram|

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