Let’s be blunt. Trying to run digital campaigns for Cannabis businesses around all the restrictions and limited targeting categories has been a bit of a drag in the past. There are now a wealth of targeting options available that we offer, including Native Ads, Display Ads and Video Ads .

Do you want to reach people who are marijuana legalization advocates? What about people looking at both Leafly Reviews, and Weedmaps online or in apps? How about people searching general topics of marijuana? We have categories for that.

Another huge opportunity for targeting? Consumers interested in using Cannabis in place of over the counter or even prescriptions medicines for common ailments. Check out this Nielsen study showing just how interested!

We now have targeting categories to reach the exact audience you are looking for! Check out these options:

Headaches/Migraines

headaches/migraines

Pain Relievers > Headache/Pain Reliever

Headache and migraine

Headache & Migraine Medications

Headache and Migraine Sufferers

Back/Neck Pain

Back Pain

Back Pain Medications

Back Pain Sufferers

Head & Neck Surgery

Arthritis

Arthritis Symptoms

Arthritis Prescription

Arthritis

Osteoarthritis

Rheumatoid Arthritis Medications

Daily Aspirin Therapy

Rheumatoid Arthritis

Arthritis Medications

Arthritis Sufferers

Arthritis and Bones

Arthritis, Moderate to Severe

Psoriatic Arthritis

Feminine Pain

Menstrual Period & Ovulation

Menstrual Cramp Relief

Feminine Care

Feminine Products

Feminine Needs

General Aches and Pains

Pain Relievers

chronic pain

pain therapy

Pain Relief

Health

Alternative Medicine

Inability to Fall Asleep

sleep disorders

Sleep Aids

Sleep Medicine

Sleep Issues

Nighttime Sleeplessness

Treatment – Insomnia

Insomnia Sufferer

Insomnia Relief

Cancer Pains

cancer

Smoking Cessation

Smoking Cessation

Smoking Cessation Intenders

smoking addiction

Quit Smoking

Has Tried To Give Up Smoking In Last 12 Months

Trying to Quit Smoking

Now that you are armed with amazing targeting options, what products allow you to you run ads for Marijuana?

Here are some fantastic options:

Native ads, ads that go across all devices and match the look, feel and visual context of the website or app where they are seen.  (link to vici product pages or blogs on each product)

Artificial Intelligence is showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad. (link)

Keyword Targeting, showing your display or video ads on webpages that contain keywords related to your business, across all devices. (Link)

Behavioral Targeting, showing your display or video ads to specific consumers based on their previous on-line behavior, across all devices. (Link)

All-Device Geo-Fencing and Geo-Retargeting, drawing a virtual fence around an area or location and showing your display or video ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.

Video Pre-roll and OTT, where we use your :15 or :30 video to target people on thousands of websites that offer video programming including streaming across all devices, even Connected TV.

Also, keep in mind the benefits from doing an SEO Campaign to increase your visibility with Google and other search engines or Live Chat options as well.