Tag - knowledge graph

How does Google My Business Help My Business during the holidays?

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing.”   Has this term come up in conversation around your marketing team?  Your executive team?   If the answer is no, then pay attention.  This is going to be a great tool to help your company.  If the answer...

Why Linking A Client’s Google My Business Results To Digital Campaigns Is So Important

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too. Too bad they only produce the oxygen we breathe”. Now I’m not here to be mother nature or the planet police, but there is no denying that as a...

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even...