Tag - Political Digital Marketing

How do you capture part of the billions spent on local political campaign?

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an enormous opportunity. So we know there is a huge pie, how is it being divided and what media is getting the...

How Digital Advertising Can Transform a Political Campaign

The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a...