social media marketing to women

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

When marketing online or with mobile, men and women can't be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently