Tag - outreach

How to Target the Hispanic Populations with Digital

Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand.  However, it is still a mystery to many how to target the Hispanic population with digital advertising.  Below are a few ways to engage this demographic: One way is to target them through their mobile devices.  Hispanics...

Behavioral Targeting: what is it and why does it matter?

There’s a reason display ads are so widely used: they get results.   To take your digital marketing to the next level, we suggest our clients add behavioral targeting to the mix.  Like retargeting, behavioral targeting uses online tracking to follow a user’s web-browsing behavior and compiles that data to determine what ad to display to that user. There are three major...