For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start. Do your clients still need convincing? Here are the [...]
Year after year, Christmas is one of the biggest seasons for consumer engagement campaigns. Holiday promotions and interactive content are an excellent way to get a piece of the warm holiday feeling during this time of year! Also important during the season is being able to reach people on their smartphone while they are out and about. The solution? Mobile [...]
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017. With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to [...]
What’s the #1 social network among people 18-29 years old? Instagram? Twitter? Nope, Facebook. The common misconception is that millennials – especially young millennials and Gen Z, no longer use Facebook. Actually, 88% of online users aged 18-29 use Facebook, making that demographic Facebook’s largest. And while Facebook’s percentage of older adults is growing, interestingly it is not coming at [...]
According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 -- a [...]
Election day has me thinking about the important role online presence and opinions have played this year. Just like our candidates, local brands and companies are living their lives online and consumers are sometimes left weary and wondering what is true and what is just “a bad review.” There are absolutely times we all have very little control over our [...]
On October 27th the F.C.C. (Federal Communications Commission) passed new privacy rules about how Internet Service Providers (ISPs) can use and sell customer data to advertisers. They ruled that consumers can say “no” to their ISPs and not allow them to share personal info such as what apps they download, browsing histories, mobile location data and other information gathered while using [...]
The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox. While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter. Currently I’m tossing anything from car dealerships (my husband is [...]
The way Facebook determines what ads to show you is based a lot around the information you provide by your online activity. By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to target ads to you on Facebook. [...]
Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard. So naturally, the question of “why don't I see my digital ad” comes up quite a bit. To answer this and more common client questions, here are a few of our Frequently Asked [...]
If phone calls are imperative to your business, click to call digital ads are an excellent way to drive results. Mobile advertising should now be an essential part of your marketing efforts. Mobile marketing will drive over 100 billion calls to US businesses this year. Marketers should be taking advantage of ways to drive even more of these calls from [...]
92% of calls to businesses in 2015 were driven by digital marketing channels. That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls. I think most businesses have realized by now that digital advertising is an important component in marketing their businesses, but do they [...]
The past few years have brought about major changes in the way local political campaigns have embraced digital. Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a recent [...]
The short answer is “yes.” A picture and a logo typically aren’t going to get you good results. Look at this stat: Effective digital advertising is not really about “clicks” or “likes.” In fact, most people don’t click on ads (the national average Click Thru Rate is .07% meaning less than 1 in 1000 people click on an ad). Having [...]
Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici. As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country. Here are some things you probably didn’t know about me: I was born and raised in Middletown, Delaware. My professional background is in Mass Communication, Marketing, and Social [...]
How much of my advertising budget should I allocate towards digital? This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much? According to a recent Nielsen study, the answer is 60%. “Advertising effectively is difficult in an increasingly fragmented [...]
Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market. Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion. One huge advantage Google has over Facebook is Google’s ability [...]
Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon. [...]
Hello there! My name is Marissa Esposito and I am the new Digital Campaign Coordinator for Vici where I plan and manage campaigns for our clients across the country. Professionally I have a background in public relations, marketing and social media management. Read on for the fun stuff: I am a Jersey Girl, born and raised in central New Jersey. [...]
Video ad consumption is absolutely on the rise! A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits. 26% of people surveyed responded that they are watching at least one video per day. 55% of the frequent video viewers prefer watching them on their smartphone. As for the most popular social platform to watch videos, Facebook [...]
