Tag - Vici

Why I Love Facebook Collection Ads

Facebook has been in the news lately, for some not so popular things, mainly the Facebook data breach impacting over 50 million user’s data. They reacted quickly to the news, publicly declaring that starting October 1, they will no longer be offering 3rd party targeting categories to advertisers.  Moving forward, they will only be allowing advertisers to buy categories that...

Meet Mallory Hoenig and Charlie Ulmer

Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team!  They are both based out of the Philadelphia location.   Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you...

Vici Welcomes Three New(ish) Team Members

Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger.  Why new(ish)?  Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles.  Greg is a former Vici client, having worked...

How Digital Advertising Can Transform a Political Campaign

The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a

Google Announces Major Change to Pay Per Click Advertising

On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the...

Top 5 Ways Digital Sellers Blow the Sale

As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print.  My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals. A fascinating pattern I...