Do I need a call-to-action in my digital ads?
The short answer is “yes.” A picture and a logo typically aren’t going to get you good results. Look at this stat: Effective digital advertising is not really about “clicks” or “likes.” In fact, most people don’t click on ads (the national average Click Thru Rate is .07% meaning less than 1 in 1000 people click on an ad). Having...