Tag - online reviews

How Important Are Online Reviews?

Extremely. In fact, 78% of Internet users conduct research online and believe reviews are the most credible form of advertising.   Online reviews are not only influencing consumers, they’re also influencing search engine results.  In fact, Search experts believe that reviews account for about 7-13% of the local organic ranking factors considered by Google. Responding to positive reviews...

When It Comes To Your Business Reputation – Online Matters!

Election day has me thinking about the important role online presence and opinions have played this year. Just like our candidates, local brands and companies are living their lives online and consumers are sometimes left weary and wondering what is true and what is just “a bad review.” There are absolutely times we all have very little control over our...