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GregSwiszcz

About Greg Swiszcz

With over 19 years in advertising sales, and working with many agencies, Greg is very experienced with working with clients of all sizes. He has also seen our services work first hand. Having the exact same real life experience selling digital advertising as our clients, he brings his ability to relate to everyone. Working with our partners allows him to continue to help sales teams and agencies grow their business, and at the same time, supporting the growth efforts of the end client. Greg is Google Analytics Certified.

Getting Started with Google Business Profile: Your Ultimate Guide

Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed. If you’ve ever been to Google and searched for a business name directly, you’ve probably come across something that [...]

By |2024-08-02T14:48:07+00:00June 21, 2022|Categories: Google, SEO, Small business strategy|Tags: , |

What Digital Products work best for Banks and Credit Unions?

Banking.  So many choices to choose from.  Do you go with a private bank or credit union?  Or do you go with one of the big players with locations all over the country?  Now, there are even online banks.  How do you know where to go?   More importantly, how do they all differentiate themselves? If you’ve been online at any [...]

Using digital advertising for political campaigns

The votes were out and now they’re in!  No matter what party you represent, your goal is to win the election.   Digital Advertising is capable of aiding in your soon to be victory.  In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues to grow annually, it’s important to understand the ins and [...]

How can I use Social Media Stories to promote my business?

Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages.    If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6 [...]

Who’s spending money on digital advertising and what products are they using?

Whether you’re a business owner looking for the right product to carry your message to potential customers, or a salesperson looking to help a local business, it’s always nice to see success stories to help solidify your choice in your marketing efforts. There are so many different industries out there.  Last year, here are the top 15 verticals that we [...]

By |2023-06-08T14:12:47+00:00January 12, 2022|Categories: Digital Marketing|

How To Use Digital Ads To Target Travelers For Tourism & Travel Businesses

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time [...]

What is Google My Business and How Can it Help My Online Presence?

Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.   For example:   Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings.   [...]

By |2024-07-25T16:10:39+00:00September 16, 2021|Categories: Google, Reputation Management, SEO|Tags: , |

How do you help the Real Estate Industry with Digital Advertising?

If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment.  The real estate market is on FIRE right now across the country, making it the perfect industry to talk to about [...]

What are the Best Ways to Promote or Target Events?

Events are back!  As mask mandates are lifting across the country more and more events are getting planned every day.  From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category.   Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the 2021-2022 [...]

What do I need to know about CTV/OTT?

Point Blank… Streaming services are here to stay.  The percentage of people that subscribe to streaming services is increasing every year.  This year is no different.  As the traditional pay TV service percentage decreases, streaming takes the lead.   As an awareness channel, has CTV/OTT hit critical mass in terms of audience scale? According to Media Post 76% of U.S. [...]

By |2024-08-07T15:20:52+00:00May 18, 2021|Categories: OTT advertising, OTT/CTV|Tags: , , |

Is Contextual/Keyword Ad Targeting The Answer To Our Cookie-less Future?

With the United States being the largest market for digital advertising, and the place where many global advertising standards are created, according to BeOp CEO, more and more tech companies are looking to the United States to see where the future of digital advertising is headed. One of the top contenders, as to where digital advertising will head, is Contextual [...]

By |2024-07-25T16:28:24+00:00April 21, 2021|Categories: Content Marketing, Social Mirror|Tags: , |

How does Co-Op advertising work with Digital?

Can Co-Op be used for Digital Advertising? Yes. Yes. Yes! If someone told you that you were ignoring a $42 billion opportunity, wouldn’t you want to find out how to get access to that opportunity? According to Marketing Land total co-op available each year stands at $70 billion.  And, as of right now, only 20% of that is used for [...]

By |2024-07-25T16:55:56+00:00March 26, 2021|Categories: Digital Marketing|

What to expect for advertising budgets and products in 2021?

2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be.  But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study.   Retail sales in 2020 have out performed the last 4 years.  [...]

How does Google My Business Help My Business during the holidays?

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing.”   Has this term come up in conversation around your marketing team?  Your executive team?   If the answer is no, then pay attention.  This is going to be a great tool to help your company.  If the answer is [...]

How Do You Target Your Advertising During the Holidays?

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right.  How many more times can we pivot this year?  For some of us, we have already been pioneers in curbside pickup and same day delivery.  While we do not know exactly what holiday shopping is going to look like this year, we can be sure that [...]

What is Cross Platform Targeting and How Does it Work?

In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer. With Mobile Conquesting™, targeting people on their mobile devices (smart phones and tablets), we have the ability to target people by online behaviors and offline behaviors. [...]

How Does Mobile Targeted Advertising Work?

Let’s face it…people love their smart phones. Really! And…they can’t really live without them. What would consumers give up instead of their smartphones? Here’s what the Boston Consulting Group found in their survey. We have our phones attached to us at all times, in some form. Whether it’s in your purse, in your pocket, in your bag, or, in most [...]

Frequently Asked Digital Advertising Questions

At Vici Media, we are all about knowledge.  Our team is constantly training and learning and we do the same for our partners.  Whether you’re a media company or an ad agency, you can be sure that we’ll continue to help educate you on everything digital advertising. On a day-to-day basis, one of the methods of updating our partners is [...]

By |2024-07-25T16:24:55+00:00July 14, 2020|Categories: Digital Marketing|

Are there digital ad dollars available from the government?

Besides political dollars, there are other opportunities to find digital dollars within the government.  This year, the biggest contributor of that is the US Census.  The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution.  The reason why it’s such an important process is because the [...]

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