Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard. So naturally, the question of “why don't I see my digital ad” comes up quite a bit. To answer this and more common client questions, here are a few of our Frequently Asked [...]
If phone calls are imperative to your business, click to call digital ads are an excellent way to drive results. Mobile advertising should now be an essential part of your marketing efforts. Mobile marketing will drive over 100 billion calls to US businesses this year. Marketers should be taking advantage of ways to drive even more of these calls from [...]
92% of calls to businesses in 2015 were driven by digital marketing channels. That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls. I think most businesses have realized by now that digital advertising is an important component in marketing their businesses, but do they [...]
The past few years have brought about major changes in the way local political campaigns have embraced digital. Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a recent [...]
The short answer is “yes.” A picture and a logo typically aren’t going to get you good results. Look at this stat: Effective digital advertising is not really about “clicks” or “likes.” In fact, most people don’t click on ads (the national average Click Thru Rate is .07% meaning less than 1 in 1000 people click on an ad). Having [...]
Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici. As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country. Here are some things you probably didn’t know about me: I was born and raised in Middletown, Delaware. My professional background is in Mass Communication, Marketing, and Social [...]
How much of my advertising budget should I allocate towards digital? This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much? According to a recent Nielsen study, the answer is 60%. “Advertising effectively is difficult in an increasingly fragmented [...]
Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market. Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion. One huge advantage Google has over Facebook is Google’s ability [...]
Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon. [...]
Hello there! My name is Marissa Esposito and I am the new Digital Campaign Coordinator for Vici where I plan and manage campaigns for our clients across the country. Professionally I have a background in public relations, marketing and social media management. Read on for the fun stuff: I am a Jersey Girl, born and raised in central New Jersey. [...]
Video ad consumption is absolutely on the rise! A recent study aimed at learning more about consumers’ sentiments regarding video advertising found some interesting tidbits. 26% of people surveyed responded that they are watching at least one video per day. 55% of the frequent video viewers prefer watching them on their smartphone. As for the most popular social platform to watch videos, Facebook [...]
“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago. It used to be that this quote meant that people started their search for information, services, and products by going to a search engine (largely, Google). But now, it doesn’t. “A search” [...]
Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising. This is great news for automotive marketers, considering Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total automotive market. According to the study backed [...]
So what are location-targeted mobile ads? At Vici, we do location based mobile targeting with our Mobile Conquesting product. Mobile Conquesting is targeting people on their mobile devices using a combination of geo-fencing (where someone is at that moment) combined with demographic and behavioral targeting to reach specific consumers. In the spring update to its U.S. Local Advertising Forecast 2016, [...]
Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. This [...]
When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N.A.) meeting. There’s several reasons for this analysis paralysis, a big one being a seller feeling the need to talk about all these new shiny objects in their arsenal, which inadvertently [...]
While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses first [...]
Facebook is consistently looking for better ways for advertisers to reach more of their users. Recently, this has led to substantial targeting changes and improvements to both Facebook and their image based counterpart, Instagram. One of the biggest changes, aside from the redesign of the iconic Instagram logo, has been the increase in features available with video advertising on both [...]
According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.” That is a 500% increase since 2012. Of that $1 Billion, 500 Million is expected to be spent on local elections. In fact, the average town council race candidate will spend $47,000. Politicians are absolutely allocating ad budgets for digital, to [...]
The client has committed and you got the sale. Great! The next thing you should ask this client is, “How will you evaluate if this campaign is successful?” Often in our excitement of getting the order we overlook this extremely important question. If you don’t know how the client will be judging the effectiveness of the digital ad spend, you [...]