How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads. First, Google has identified the border of an image as those areas are particularly prone to accidental clicks. If you tap the [...]
Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results. The first thing you’re going to want to do is focus on [...]
All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage. In fact, it seems as though desktop usage is increasing! According to the chart below from comScore, desktop usage has remained relatively [...]
Do millennials ever put their phones down? No. In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up. An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes. Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones [...]
Could this be the end of coupon mailers and Sunday ads? The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales. Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2.2 trillion, by the end of this year. This figure has grown considerably since 2012, where digital [...]
Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion. Retailers, by far, outpace all other industries. According to Victoria Petrock at eMarketer, “mobile, digital video, and programmatic buying are the brightest stars in the digital advertising lineup."Retailers will spend nearly twice as much as any other industry [...]
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase [...]
It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada. The common belief is that mobile and smartphones will soon be overtaking desktops as more and more users are turning to [...]
Your mobile optimized site is complete! You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right? Not so fast. Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site. Redirect scripts are [...]
I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute. In turn, it makes sense [...]
You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies. Not sold on the mobile marketing trend yet? This may change your mind, because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success. Starting April 21, Google will be penalizing websites that are not optimized or responsive to [...]
If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop. Google Chrome has a great feature that allows you to do this in a snap. You can even look at what the website looks like on different smartphone models. 1. Open up [...]
You have probably heard a lot about new digital marketing trends for digital devices. It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer [...]
Looking for a Valentine’s Day gift that will win your sweetheart over? Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising. According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this [...]
Making an app for your business seems to be what everyone's doing right now. 2014 was even referred to as the “year of mobile," however, the roles mobile played in 2014 will be changing in 2015. Mobile is expected to become such a normal part of one’s daily life, it will eventually fade from consumers' consciousness. The differences between accessing the [...]
As smart phone usage increases rapidly in America, the technical abilities of new phones become more and more advanced to add convenience to their users’ lives. The smart phone population realized that their phone is essentially a mini desktop computer that allows them to fulfill any task on the web without the constrictions of desktop computers or even Wi-Fi. Despite [...]
The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015. Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. So [...]
The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]
The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen. More than six decades later, the population is starting to shift their addiction to an even smaller screen. According to a new report from Forrester Research, online ad spending will surpass TV ad spending for the first time as soon [...]
Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television. In the 2000’s a new normal revolutionized on the go technology with mobile phones. The evolution of mobile phone technology ultimately lead to the status quo of the smartphone, which are ultimately monopolized by Android and Apple. Easy access to calendars, [...]