According to Credit Union Insight, there are several challenges that all credit unions face. Here are just a couple: Growing membership Increasing digital usage Integrating channels Let’s start by looking at how to integrate channels. This means integrating marketing channels. According to CUIInsight.com, “Your key to success is to consider integrating member messaging across multiple channels.” As with any type [...]
I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served a [...]
Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team! They are both based out of the Philadelphia location. Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you [...]
Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team! Cierra is based out of the Philadelphia location. Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR. She loves to combine her passion of digitalization and unique media background to bring marketing visions and goals [...]
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not entirely untrue as [...]
Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger. Why new(ish)? Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles. Greg is a former Vici client, having worked [...]
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and [...]
Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses). It works without [...]
I worked a bunch of odd gigs in college to get extra money (for beer). One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers. But gone are the days of brands relying on gum chewing teenagers to help get the [...]
It is a well-known fact that digital platforms have transformed how people do business these days. The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested. It is also setting new digital expectations of retailers in terms of how they help their customers gather pertinent [...]
Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home [...]
There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically. A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy. Now with the introduction of a countless number of digital products that are [...]
Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop. A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign. As mobile continues to grow and evolve, so do the opportunities to advertise using mobile strategies. However, that does not mean it [...]
In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location. These ads are great for bringing customers through your door because of their call to action features. You can [...]
Of the 80 million millennials in the U.S., one-quarter are now parents. Statistics also show that 83% of new moms are millennials. According to a recent report from Nielsen, some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49. Why does this matter to marketers? Because millennial women tend to [...]
Maybe…Maybe not. How do you know? First let’s start with what IP Targeting is. Many digital providers say they do IP Targeting but are referring to targeting small groups of IP addresses. (An IP address, or Internet Protocol Address, is the string of numbers your internet service provider assigns to your internet connection). That form of IP Targeting is really geo-targeting – [...]
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until they [...]
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted [...]
We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management. This is quite the feat when every campaign launched has a minimum of 25 steps to go live, coupled with the challenge of team members spread throughout the country. So how do we do it? We use tools to enhance our productivity! Here’s three [...]
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start. Do your clients still need convincing? Here are the [...]