The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015. Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. So [...]
2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media. (Their definition of digital media includes online, mobile, and non-mobile connected devices including gaming and streaming devices.) [...]
The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]
Have you heard about the changes that Facebook has announced that will begin in January? Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates. Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they won’t, [...]
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.” Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power. Small businesses seeking the attention of women 25-54 [...]
It's a fact: Google loves content creators. And the more credible, keyword rich content on your site, the better Google ranks your website. So how many pages do you have indexed in Google? It's easy to check! Step 1: Go to Google.com Step 2: In the browser field type "site:http://insertyourwebsite.com/" (no spaces, don't forget the colon!) Step 3: Google it! [...]
The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen. More than six decades later, the population is starting to shift their addiction to an even smaller screen. According to a new report from Forrester Research, online ad spending will surpass TV ad spending for the first time as soon [...]
Desktops computers soared to popularity in the 1990’s and became a household item, like a microwave, or a television. In the 2000’s a new normal revolutionized on the go technology with mobile phones. The evolution of mobile phone technology ultimately lead to the status quo of the smartphone, which are ultimately monopolized by Android and Apple. Easy access to calendars, [...]
Are you looking for ways to organically increase the traffic to a website? If so, Search Engine Optimization (SEO) will improve the overall structure of a website which will help drive traffic. How? An SEO specialist has many different ways to optimize a website. Below are 5 examples taken straight from the "Search Giant" itself, Google. 1) Create unique and accurate [...]
Google Analytics is a terrific platform for understanding more about how visitors use your website. However, keep in mind that it is not tracking data the same way that log servers track clicks. Click data is based on ad server logs from the ad exchange(s). Analytics data (such as Google Analytics), is based on cookies or page loads. HOW GOOGLE [...]
Before you start a search engine marketing campaign (aka Pay-Per Click) it’s important to do a bit of homework first. As they look through their Google Analytics, they see clicks+cost with an overall increase in traffic. Putting these items together, increased traffic with clicks implies ads are working, right? Not necessarily! Your customer could potentially be losing revenue from really [...]
Ready or not, the holiday season is upon us. While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed. But this year, instead of fighting [...]
What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+. Give your profile a professional punch by uploading your own in a few easy steps: Step 1: Create a 1400 x 425 background that is under 4 MB in .jpg, .png, or .gif. You'll notice that [...]
Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials. And boy does Generation X love their mobile technology and social media! Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time [...]
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm. Colloquially known as Penguin 3.0, this update launched on October 17th (according to Google Webmaster Hangouts) and has caused many websites [...]
Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like: That's Google in Beta test mode and trying out their new colorful logo. Let's travel back a bit further, to July 5, 1994, when Amazon.com was founded. This what their website looked like: [...]
Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users. “What the heck is Snapchat?” you might be saying in your head right now… Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of [...]
It's official - mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time. The 2014 "Marketing In A Multiscreen World" report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and [...]
Granting access to your Google Analytics is quite simple. You can determine what level of access someone has and can remove access at any point as well. Here is a step-by-step for how to do it: Questions? Let us know at support@ViciMediaInc.com
If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying, “Click Through Rate is the King of False Positives” The report goes on to explain [...]