Mobile Websites. You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking. Now that you know your site has to be mobile responsive or optimized within the next month, you may be on your way [...]
It’s a little troublesome having a high bounce rate. This essentially means that a user was on your page and then left (bounced) rather than continuing to view other pages. A high bounce rate is a conversion killer. Because bounce rate measures people who bounced off a single page, it shows that they didn’t explore other pages of your website. [...]
“If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless,” said Warren Buffet. Reputation management has become a necessary component to many successful businesses in the internet age where any customer can say anything about their experience with a company's product or services. A company’s reputation can be permanently tarnished with [...]
I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute. In turn, it makes sense [...]
You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies. Not sold on the mobile marketing trend yet? This may change your mind, because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success. Starting April 21, Google will be penalizing websites that are not optimized or responsive to [...]
No doubt about it, we are in the social media age. It is common and almost necessary for businesses to have a Facebook page, a Twitter page, and a LinkedIn page since it is one of the easiest (and least expensive) ways to publicize your company. However, there are a world of social media sites just waiting to be discovered. [...]
If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop. Google Chrome has a great feature that allows you to do this in a snap. You can even look at what the website looks like on different smartphone models. 1. Open up [...]
You have probably heard a lot about new digital marketing trends for digital devices. It seems like every week a new research study proves which digital device customers prefer for shopping and browsing. With all the trends, statistics and competition among devices, it is easy to get overwhelmed trying to keep up with the dozens of ways to attract a customer [...]
Let’s face it, these days SEO (search engine optimization) is essential. What SEO does is create an exceptional user experience and communicates your strategies to search engines so they will recommend your website for relevant searches. Here are three simple ways to optimize your SEO, and reach more consumers around the web. Be relevant. AKA organize your website to comply [...]
“Pay-Per-Click works for everyone!” “You’ve got to be doing “AdWords!” “Every media campaign should include Pay-Per-Click!” These are some of the most prevalent myths circulating. These myths are costing local businesses a lot of money in misdirected advertising. The truth is Pay-Per-Click isn’t for everyone, especially small businesses and here are some reasons why. […]
When was the last time you walked, drove, sat or went anywhere without seeing handfuls of people with their faces glued to their smartphone screens? Between distractions like internet browsing, social media, emails, texting, and phone calls, how can you capture your customer's attention? Get to know them individually. Understand their consumer habits. Become an integrated part of their lifestyle. [...]
It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives. When you start a campaign, make sure to outline your goals, and once you have them, be sure to translate them into quantifiable objectives. These measurable goals will give [...]
You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors. Either way, is your mobile phone in your hand? If not, is it more than three feet from your hand? Most likely not. The population's addiction to [...]
There is a fine, fine line between being creepy and being, let’s say, involved. Marketers love the idea of retargeting. It’s personalized advertising! You are following someone around online who recently visited your website and showed an interest in your product. What could go wrong? Well, to those who don’t have an understanding of retargeting, it can be a little [...]
Looking for a Valentine’s Day gift that will win your sweetheart over? Look no further than your favorite digital device. Valentine’s Day is known not only for love and romance, but also for business and consumer driven behaviors: shopping and advertising. According to momentology.com, data from recent years shows that couples are not the only consumers driven to spend this [...]
Getting involved with digital marketing is one of the smartest things you can do for your business. Digital marketing gives consumers the access to products and information at any time or anywhere. While it’s not impossible to run a business without digital marketing, your company would be at a severe disadvantage. However, when approaching this field, it’s important to remember [...]
How many display ads do you think you are exposed to in one day? Tens, twenties or even hundreds? Believe it or not, the number falls closer to the upper levels of the spectrum. Between the countless billboards, magazines, television and internet ads we pass by hundreds of times a day, it is apparent that display advertising has made a [...]
I can relate to the excitement of getting definitive answers, especially when those answers will directly affect your business. Unfortunately, A/B testing is something that depends on waiting until the right moment. So how do you know when that right moment is? A test stopped too early can yield inaccurate results. These results can range from merely inaccurate to completely [...]
The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after [...]
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on [...]