Small business strategy

IRS Contributes 3rd Party Income Data to Facebook (Example)

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role, [...]

By Greg Swiszcz|2023-06-08T14:16:26+00:00September 13, 2018|Categories: branding, Digital Marketing, Facebook, Online marketing, sales, Small business strategy|Tags: Advertising, digital advertising, digital marketing, Digital Media, Facebook, instagram, online advertising, Social Media|

Opinion: My Love/Hate Relationship with Google’s “Walled Garden”

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a [...]

By Megan Malone|2023-06-08T14:16:27+00:00August 20, 2018|Categories: Digital Marketing, Digital Media, Google, Pixel, Small business strategy, Website|Tags: google search engine results, google snack pack, google snippet, knowledge graph, Vici Media, walled garden|

Are you asking: “How did you hear about us?” (Example)

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV! You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the answer to that question. [...]

By Dana|2024-07-25T16:55:53+00:00July 24, 2018|Categories: Digital Marketing, Digital Media, Small business strategy|Tags: Advertising, Conversions, digital advertising, digital marketing, Google Analytics|

How are small and medium-sized businesses spending their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According [...]

By Dana|2024-08-01T02:42:54+00:00January 29, 2018|Categories: Digital Marketing, Digital Media, Mobile, Small business strategy|Tags: Advertising, digital ad spending, digital advertising, digital marketing, Mobile, mobile advertising|

What are small business marketing resolutions for 2018?

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant. They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]

By Dana|2024-08-01T02:42:23+00:00December 31, 2017|Categories: Digital Marketing, Digital Media, Facebook, Online marketing, Small business strategy|Tags: Advertising, digital advertising, digital marketing, Facebook, SEO|

Desktop Ads Are Still Holding Strong In A Mobile World

Mobile usage is absolutely exploding, but that does not mean that we should ignore the steady performance of desktop. A smart marketing strategy will leverage the strengths of each device and maximize their unique contributions to the campaign. As mobile continues to grow and evolve, so do the opportunities to advertise using mobile strategies. However, that does not mean it [...]

By Dana|2024-08-18T20:44:35+00:00March 21, 2017|Categories: Desktop Advertising, Digital Marketing, Mobile, Online marketing, Small business strategy|

How to Improve Local Marketing? Use Facebook Local Awareness Ads

In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location. These ads are great for bringing customers through your door because of their call to action features. You can [...]

By Megan Malone|2024-07-25T16:46:26+00:00February 14, 2017|Categories: Digital Marketing, Facebook, Small business strategy|Tags: digital marketing, Facebook|

2017 SEO Trends for Small Businesses

As reliable as New Year’s Resolutions, so are the articles about 2017 trends. This year is no exception with entries from all walks of life, from catering to Social Media and all points in between. For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change. Below are my thoughts on [...]

By Megan Malone|2024-08-01T02:42:21+00:00February 1, 2017|Categories: SEO, Small business strategy, Website|Tags: seo trends 2017, small business marketing, Vici Media|

Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start. Do your clients still need convincing? Here are the [...]

By Megan Malone|2024-07-25T17:03:41+00:00December 28, 2016|Categories: Digital Marketing, Facebook, Online marketing, Small business strategy, Uncategorized|Tags: Advertising, digital marketing, Facebook|

Digital Now Commands 60% of Total Marketing Budget

How much of my advertising budget should I allocate towards digital? This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much? According to a recent Nielsen study, the answer is 60%. “Advertising effectively is difficult in an increasingly fragmented [...]

By Dana|2024-08-01T02:42:18+00:00August 2, 2016|Categories: Digital Marketing, Digital Media, Small business strategy, Uncategorized|

Top 5 Ways Your Business Can Capitalize on the Pokémon Go Craze

Everyone is playing Pokémon Go! Pokémon Go is the wildly addictive smartphone game by Niantic, Inc, which allows players to use GPS to track down and collect digital monsters in an augmented reality (AR). Pokémon originated in 1995 as a popular Game Boy video game published by Nintendo, that encouraged players to collect, trade and battle “Pocket Monsters” or Pokémon. [...]

By Ellen Weiner|2024-08-01T02:42:18+00:00July 14, 2016|Categories: Digital Marketing, Digital Media, Mobile, Online marketing, Small business strategy, Uncategorized|Tags: mobile apps, Pokémon Go, small business strategy|

Why Your Online Presence is Important

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business. Over a third (36.7%) of them said they learn about small businesses first [...]

By Laura Ostrowski|2024-08-01T02:42:17+00:00June 3, 2016|Categories: Digital Marketing, Digital Media, Facebook, Instagram, Online marketing, Optimization, Small business strategy, Uncategorized|Tags: Online, online marketing, small business, Social Media|

Content Marketing: What it is and why it’s important

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer. But for many, that one-time engagement is just that. So how do brands retain more of these new visitors from their advertising campaigns? The [...]

By Kiri Tamte-Horan|2024-07-25T16:54:19+00:00May 13, 2016|Categories: Content Marketing, Digital Marketing, Digital Media, Instagram, Small business strategy, Uncategorized|Tags: content marketing, digital marketing|

Grow Your Small Business with Digital Marketing

As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things. I’m going to let you in on a secret: it’s not. Digital marketing, if anything, is going to help you [...]

By Laura Ostrowski|2024-07-25T16:45:20+00:00March 25, 2016|Categories: Digital Marketing, Optimization, Small business strategy, Uncategorized|Tags: digital marketing, digital spending, small business|

Local Searches? 64% Don’t Start With A Search Engine

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going to [...]

By Kiri Tamte-Horan|2024-07-25T16:38:09+00:00February 5, 2016|Categories: Digital Marketing, Digital Media, Online marketing, Small business strategy, Uncategorized|Tags: digital advertising, local search, paid search, Pay-Per-Click, search engine|

Negative Online Comments/Reviews – What Should You Do?

Brands and companies, as well as people, are living their lives online and there are times we all have very little control over our online presence and reputation. However, there are many things we can and should do to ensure we are putting our best possible image forward, and most of it boils down to excellent online customer service. As [...]

By Dana|2024-08-01T02:42:10+00:00January 5, 2016|Categories: Digital Marketing, Small business strategy, Uncategorized|Tags: online reputation management; customer service|

What is a Facebook Custom Audience?

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or services to existing customers, rather than to find new ones. One of the best new ways to do this, is [...]

By Kiri Tamte-Horan|2024-08-01T02:42:05+00:00December 18, 2015|Categories: Digital Marketing, Facebook, Retargeting, Small business strategy, Uncategorized|

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will go [...]

By Kiri Tamte-Horan|2024-08-02T14:36:16+00:00December 11, 2015|Categories: Co-Op Advertising, Digital Marketing, Digital Media, Small business strategy, Uncategorized|Tags: Ad Spending, advertising budget, advertising strategy, revenue|

Own the Sales Process from On-Air to Online to Earn Larger Client Budgets

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world. According to a recent Market Track survey, once a customer is touched by a mass [...]

By Megan Malone|2023-06-08T15:27:11+00:00December 3, 2015|Categories: Digital Marketing, Digital Media, Remarketing, Retargeting, Small business strategy, Television, Uncategorized|Tags: account management, digital marketing, digital sales, television advertising, Vici Media|

Change Your Business Hours on Google

When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online [...]

By Megan Malone|2024-07-25T16:54:58+00:00July 2, 2015|Categories: Automotive, Digital Marketing, Digital Media, Google, SEO, Small business strategy, Uncategorized, Website|Tags: changing your hours online, Google, SEO, summer hours|

Previous 123 Next