Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team! Cierra is based out of the Philadelphia location. Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR. She loves to combine her passion of digitalization and unique media background to bring marketing visions and goals [...]
Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger. Why new(ish)? Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles. Greg is a former Vici client, having worked [...]
I worked a bunch of odd gigs in college to get extra money (for beer). One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers. But gone are the days of brands relying on gum chewing teenagers to help get the [...]
It is a well-known fact that digital platforms have transformed how people do business these days. The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested. It is also setting new digital expectations of retailers in terms of how they help their customers gather pertinent [...]
There are many media buyers out there that are devouring as much information as they can about digital advertising, given that the marketing landscape has changed so drastically. A media mix used to include placing a television, radio, direct mail, newspaper, phone book, or a billboard buy. Now with the introduction of a countless number of digital products that are [...]
In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location. These ads are great for bringing customers through your door because of their call to action features. You can [...]
As reliable as New Year’s Resolutions, so are the articles about 2017 trends. This year is no exception with entries from all walks of life, from catering to Social Media and all points in between. For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change. Below are my thoughts on [...]
Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until they [...]
We pride ourselves in over the top customer service, lightning fast communications, and superior campaign management. This is quite the feat when every campaign launched has a minimum of 25 steps to go live, coupled with the challenge of team members spread throughout the country. So how do we do it? We use tools to enhance our productivity! Here’s three [...]
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are not sure where to start. Do your clients still need convincing? Here are the [...]
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017. With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to [...]
According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 -- a [...]
The way Facebook determines what ads to show you is based a lot around the information you provide by your online activity. By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to target ads to you on Facebook. [...]
The past few years have brought about major changes in the way local political campaigns have embraced digital. Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a recent [...]
Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market. Collectively, Google and Facebook own 64% of that total online revenue, with Google leading the way with $30 billion with Facebook taking $8 billion. One huge advantage Google has over Facebook is Google’s ability [...]
Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising. This is great news for automotive marketers, considering Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, representing 11% of the total automotive market. According to the study backed [...]
When it comes to selling new tools with digital advertising, I often see traditional radio, television, and newspaper sellers feel a little overwhelmed during the initial Client Needs Analysis (C.N.A.) meeting. There’s several reasons for this analysis paralysis, a big one being a seller feeling the need to talk about all these new shiny objects in their arsenal, which inadvertently [...]
The K.I.S.S. technique has been a favorite among marketers for decades, especially when it comes to billboards, short radio spots, or television ads that fill less then :10 seconds worth of inventory. The acronym stands for: Keep It Simple Stupid. This is also known as the more politically correct and sanitized Keep It Short and Simple (albeit less fun). Turns [...]
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So you [...]
As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print. My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals. A fascinating pattern [...]
