2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, [...]
As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant. They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]
One of the core challenges advertisers face is determining how long a digital marketing campaign should last. Digital, like many other mediums, requires frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action. So what is the ideal time for a campaign? We believe it [...]
According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]
I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served a [...]
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not entirely untrue as [...]
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and [...]
Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses). It works without [...]
Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home [...]
Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted [...]
Not every small business has the luxury of having a full-time Marketing Director on payroll, leaving those without a lot of marketing experience scratching their heads when planning for 2017. With the pressure to have every dollar spent promoting the business coming back as a positive return on investment it can be tricky to balance how much to spend to [...]
If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax. For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads. So [...]
When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied. According to their study, only 36% of individuals performing a local search start with a search engine. What does this mean? Well instead of going to [...]
This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content. The increase in ad blocking made publishers get smarter about their web content. And Google’s “Mobilegeddon” made many legacy businesses realize the [...]
Here at Vici we get asked a ton of questions about campaign optimization. One of the most popular questions is “What is the best way to target this specific group of people?” The answer to this question isn’t exactly straight forward, but there are a few things that can be done to help maximize exposure of a campaign to a [...]
Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics! Never checked this out before? Don’t fret, here’s how: Once you sign into your Google Analytics, look at the left hand column and click on Acquisition. Underneath Acquisition you’ll go to [...]
Banks and credit unions are businesses that have served their customers' financial services and needs for centuries. As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles. There is no disputing that technology has had an incredible [...]
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your campaign [...]
Do millennials ever put their phones down? No. In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up. An even more astounding 52% of millennials start using their smart phones just after being awake for 5 minutes. Throughout the rest of the day, these digital obsessed millennials are likely to check their smartphones [...]
Think click-through rates (CTR) are the only way to manage engagement with your digital ads? WRONG! View-through rate (VTR) can make a huge impact on your advertising strategy by showing what digital elements are working for your campaign. A view-through measures someone seeing an ad, and then returning to your homepage through another channel, without clicking on the ad itself. [...]