digital marketing

IRS Contributes 3rd Party Income Data to Facebook (Example)

As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do. Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc.com/why-i-love-facebook-collection-ads/). This impacted many categories, including automotive, charitable donations, financial, job role, [...]

By Greg Swiszcz|2023-06-08T14:16:26+00:00September 13, 2018|Categories: branding, Digital Marketing, Facebook, Online marketing, sales, Small business strategy|Tags: Advertising, digital advertising, digital marketing, Digital Media, Facebook, instagram, online advertising, Social Media|

How Does Back to School Impact Automotive Advertising?

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice. Parents are checking to make sure that a car is now on their Back-to-School list. According to Nielsen Scarborough 22% of households with a child in college are also planning on buying a new or used car during the upcoming year. What does [...]

By Greg Swiszcz|2024-07-25T16:43:51+00:00August 24, 2018|Categories: Automotive, Digital Marketing, Facebook, Geo-fencing, marketing to moms, Mobile, mobile conquesting, Native Ads, sales|Tags: Advertising, digital advertising, digital marketing, Digital Media, Facebook, geo-fencing, Household IP Targeting, Mobile, mobile advertising, mobile conquesting, online marketing, Social Media|

How To Be A Digital Marketing Guru

Because you are reading this, it is likely that you and your team have now completed your digital training. (if you haven’t, click here and get on board! You make the effort to keep up to date on all things digital through ongoing education and weekly webinars. You know your stuff and you have put it into action! You have [...]

By Dana|2024-07-25T16:23:27+00:00August 6, 2018|Categories: Digital Marketing, Online marketing|Tags: Advertising, digital advertising, digital marketing, Vici Media, Vici Media Inc.|

Are you asking: “How did you hear about us?” (Example)

Please stop. No one will say they heard about you from your digital ad. Most people will say they heard about your business on radio or on TV, even if you are not running on radio or TV! You don’t have to stop asking, but definitely stop making decisions about your advertising dollars based on the answer to that question. [...]

By Dana|2024-07-25T16:55:53+00:00July 24, 2018|Categories: Digital Marketing, Digital Media, Small business strategy|Tags: Advertising, Conversions, digital advertising, digital marketing, Google Analytics|

I don’t have time to meet. Can you just send me your presentation?

If you are in sales, you have heard this statement. Probably many times and in different ways: “Just send me your notes.” “Just email me the pricing.” “Just forward your pitch.” All too often when we hear this, we jump to it and start drafting long emails with lots of notes and attaching presentation materials. We give it all away [...]

By Dana|2024-08-01T02:36:43+00:00June 24, 2018|Categories: Digital Marketing, sales, Sales Strategy, Technology|Tags: Advertising, digital advertising, digital marketing|

Does my behavior online influence the ads I see?

Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories. In a way we are virtually raising our hands and saying, “I’m over here and I’m attracted to what you are offering.” [...]

By Dana|2024-07-25T16:23:26+00:00May 30, 2018|Categories: behavioral targeting, Digital Marketing, Digital Media|Tags: Advertising, behavioral targeting, digital advertising, digital marketing|

Why I Love Facebook Collection Ads

Facebook has been in the news lately, for some not so popular things, mainly the Facebook data breach impacting over 50 million user’s data. They reacted quickly to the news, publicly declaring that starting October 1, they will no longer be offering 3rd party targeting categories to advertisers. Moving forward, they will only be allowing advertisers to buy categories that [...]

By Megan Malone|2024-07-25T16:12:42+00:00April 6, 2018|Categories: Facebook|Tags: collection ad, digital marketing, Facebook, Vici|

Are you interested in FREE MONEY that can be used on digital?

I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of co-op [...]

By Dana|2024-08-01T02:42:54+00:00March 5, 2018|Categories: Co-Op Advertising, Digital Marketing, Digital Media, Online marketing|Tags: Advertising, digital advertising, digital marketing, Digital Media|

How are small and medium-sized businesses spending their ad dollars this year?

Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According [...]

By Dana|2024-08-01T02:42:54+00:00January 29, 2018|Categories: Digital Marketing, Digital Media, Mobile, Small business strategy|Tags: Advertising, digital ad spending, digital advertising, digital marketing, Mobile, mobile advertising|

Digital Advertising continues to grow year over year!

2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, [...]

By Greg Swiszcz|2023-06-08T15:25:43+00:00January 11, 2018|Categories: Digital Marketing|Tags: Advertising, digital ad spending, digital advertising, digital marketing, Digital Media, Facebook, geo-fencing, geo-targeting, instagram, Mobile, mobile advertising, mobile conquesting, online advertising, online marketing, Social Media, video|

What are small business marketing resolutions for 2018?

As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant. They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]

By Dana|2024-08-01T02:42:23+00:00December 31, 2017|Categories: Digital Marketing, Digital Media, Facebook, Online marketing, Small business strategy|Tags: Advertising, digital advertising, digital marketing, Facebook, SEO|

How long does a digital campaign need to run to work? (Example)

One of the core challenges advertisers face is determining how long a digital marketing campaign should last. Digital, like many other mediums, requires frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action. So what is the ideal time for a campaign? We believe it [...]

By Dana|2024-07-25T16:55:53+00:00November 6, 2017|Categories: Digital Marketing, Digital Media, Online marketing|Tags: Advertising, digital advertising, digital marketing, online advertising, online marketing|

Digital Ad Reports Are Great But What About The Big Picture?

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served a [...]

By Dana|2024-07-25T16:46:48+00:00August 1, 2017|Categories: Digital Marketing|Tags: Advertising, Conversion, Conversions, digital advertising, digital marketing, Facebook, online advertising, online marketing|

The best digital campaigns are expertly mixed, just like your favorite cocktail

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not entirely untrue as [...]

By Dana|2024-09-18T16:44:28+00:00June 26, 2017|Categories: branding, Conversions, Digital Marketing, Digital sales funnel, Online marketing, PPC, Retargeting, SEO|Tags: Advertising, Conversion, Conversions, digital advertising, digital marketing, PPC, retargeting, SEO|

Native advertising is one of the hottest areas of online advertising

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and [...]

By Dana|2024-08-01T02:42:22+00:00May 29, 2017|Categories: Digital Marketing|Tags: Advertising, digital advertising, digital marketing, mobile advertising, native advertising|

Traditional and Digital Together Improves Purchase Intent

It is a well-known fact that digital platforms have transformed how people do business these days. The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested. It is also setting new digital expectations of retailers in terms of how they help their customers gather pertinent [...]

By Megan Malone|2024-07-25T16:46:31+00:00April 17, 2017|Categories: Digital Marketing, Digital Media, Online marketing|Tags: digital marketing, traditional marketing, Vici Media|

Warmer Weather = Digital Opportunity

Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home [...]

By Dana|2024-08-01T02:42:22+00:00April 10, 2017|Categories: Digital Marketing|Tags: Advertising, behavioral targeting, digital advertising, digital marketing, Facebook, instagram, keyword targeting, mobile website|

How to Improve Local Marketing? Use Facebook Local Awareness Ads

In an effort to help local businesses connect with people in their area, Facebook launched Local Awareness mobile ads. Local Awareness ads are a great way to find new customers by showing ads to people who are around your business location. These ads are great for bringing customers through your door because of their call to action features. You can [...]

By Megan Malone|2024-07-25T16:46:26+00:00February 14, 2017|Categories: Digital Marketing, Facebook, Small business strategy|Tags: digital marketing, Facebook|

Why Are Frequency Caps and Conversions So Important?

Retargeting, also sometimes referred to as remarketing, is a form of digital advertising that can help you keep your brand in front of bounced traffic after they leave your website. A visitor goes to your website, you drop a cookie on the person, and then follow that person around the web and show your ad to that person until they [...]

By Megan Malone|2024-07-25T16:46:26+00:00January 23, 2017|Categories: Digital Marketing, Online marketing, Remarketing, Retargeting|Tags: Conversions, digital marketing, online marketing, retargeting|

Why digital advertising in 2017?

Digital advertising allows you to craft an extremely targeted and measurable campaign. If you are not already implementing digital into your overall marketing plan, it’s time to explore the possibilities! Don’t make the mistake of thinking that digital is only for large corporations. Digital is affordable and allows small and medium sized businesses a solid chance to compete for targeted [...]

By Dana|2024-07-25T16:46:26+00:00January 10, 2017|Categories: Digital Marketing|Tags: Advertising, Conversions, digital advertising, digital marketing, Google Analytics, mobile advertising, online advertising, Vici Media|

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