If you are in sales, you have heard this statement. Probably many times and in different ways: “Just send me your notes.” “Just email me the pricing.” “Just forward your pitch.” All too often when we hear this, we jump to it and start drafting long emails with lots of notes and attaching presentation materials. We give it all away [...]
Many companies are increasing their usage of email marketing. One of those industries increasing email marketing is nonprofits, who last year increased their email communication by just over 11%. Now whether those emails were for fundraising, brand building, strengthening relationships or just improving communications, there’s a value to it. Speaking to the fans of your business, or organization, is important [...]
In today’s fast paced world video is climbing up the marketing ladder, and it is not just for the big dogs anymore, everyone is playing. 87% of online marketers are using video content and it continues to grow! Recent statistics show that one-third of online activity is spent watching video and half of all video content online is viewed on [...]
From Russia, with Love? Recently both Facebook and advertisers are scratching their heads on how to handle US political advertising, given the allegations that Russians may have meddled with the previous presidential election with large amounts of paid propaganda sweeping our feeds. Over the last several weeks Facebook has swiftly responded with added security measures for all political advertising to [...]
Vici is excited to welcome Megan "Sully" Sullivan and Shay Edwards to the team! They are both based out of the Philadelphia location. Sully’s background is in digital marketing, corporate relations, and promotions, while Shay's expertise is in marketing, communications, and social media management. During our last hiring cycle we had hundreds of potential ad buyers apply and these [...]
Absolutely, and it is awesome. One of the main ways we are targeted with online ads is based on our online behavior. Actions we take online and what we demonstrate an interest in puts us into targeting categories. In a way we are virtually raising our hands and saying, “I’m over here and I’m attracted to what you are offering.” [...]
Vici knows a little bit about Facebook and Instagram campaigns. Looking back over the last year we’ve run a little under a billion impressions, resulting hundreds of thousands of conversions for our partners and their clients. In my last post I talked about why I loved Facebook’s new Collection Ads, an ad unit seemingly only utilized by national brands in [...]
According to the English Dictionary, “Keeping up with the Joneses” means to always want to own the same things as your friends or neighbors, because you are worried about seeming less important socially than they are. Does this happen in the advertising world? You bet! In fact, that’s what some advertisers are banking on. Meet geo-retargeting look-a-like. This product targets [...]
Google Analytics is a free measurement tool that measures your website traffic, giving you powerful marketing insights. But the data is only powerful if you understand it. Sometimes as a marketer you have so many irons in the fire when it comes to driving business from sending out an email blast, running a radio campaign, or tweaking the art with [...]
I find this statistic shocking: “Roughly half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year.” However, according to estimates from LSA, Borrell Associates and others that is exactly what is happening. So it is not that co-op money is less available as some might believe, it is more that the uses of co-op [...]
Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there. But event targeting is not a one-size fits all strategy. Depending on what is capturing event attendees’ attention, different digital tools should be utilized to effectively market your business. Targeting [...]
Looking at total ad spend alone; the short answer is “similar to last year.” However, when broken down product by product, we learn that even though half of Small and Medium Businesses are not increasing their overall ad dollars by much, they are adjusting how they are allocating those ad dollars, and more money is moving to digital media. According [...]
2017 saw record growth in Digital Advertising dollars throughout the United States. According to the Interactive Advertising Bureau, those dollars are actually $40.1 BILLION. And, that’s just for the first half of 2017. $40.1 billion represents a 23% increase over the same time period in 2016. What can we take from that? Businesses are spending money on digital advertising, [...]
As this year closes and a new one begins, small business owners are seeking strategies that can help them remain competitive and relevant. They are analyzing past tactics and campaigns and determining where and how to spend their marketing dollars. Digital is absolutely a significant part of marketing budgets and in a multifaceted landscape, Small Business Owners are looking for [...]
Technology has changed consumer behavior and disrupted many business sectors over the last 15 years. The touch points to connect and engage consumers now require new marketing channels. Advertisers are harnessing innovation and data to drive marketing decisions. Today, online marketing may include, retargeting, behavioral and keyword targeting, video, SEO, mobile conquesting, native advertising, social media and blogging to name [...]
“You can’t buy a good reputation; you must earn it.” These are words from the famous Harvey Mackay. It’s never been truer than now, when your online reputation can make or break your business. With 92% of consumers hesitating to buy a product or service from someone that doesn’t have any reviews, and 88% of consumers trusting online reviews, what [...]
One of the core challenges advertisers face is determining how long a digital marketing campaign should last. Digital, like many other mediums, requires frequency. If the campaign is too short, you reduce the probability of your customers seeing your message, and grasping it enough to take some action. So what is the ideal time for a campaign? We believe it [...]
Vici is excited to welcome Faith Koerner, Digital Campaign Coordinator, to the team! Faith is based out of the Philadelphia location. Her background includes a focus in media management, publicity and marketing before she started working for Vici, plus she's got all the right certifications in Google and mobile marketing. And boy was her Wonderlic score off the charts. Let's [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement. People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused. These are technology [...]
According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]