The end of another holiday season also marks the end of a new year and the beginning of new opportunities in 2015. Although you might have a list of important resolutions that you promise to keep this year, the fact is you may only keep them for 2 weeks, or through the entire month of January if you’re lucky. So [...]
The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]
It's a fact: Google loves content creators. And the more credible, keyword rich content on your site, the better Google ranks your website. So how many pages do you have indexed in Google? It's easy to check! Step 1: Go to Google.com Step 2: In the browser field type "site:http://insertyourwebsite.com/" (no spaces, don't forget the colon!) Step 3: Google it! [...]
Are you looking for ways to organically increase the traffic to a website? If so, Search Engine Optimization (SEO) will improve the overall structure of a website which will help drive traffic. How? An SEO specialist has many different ways to optimize a website. Below are 5 examples taken straight from the "Search Giant" itself, Google. 1) Create unique and accurate [...]
Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials. And boy does Generation X love their mobile technology and social media! Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time [...]
Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users. “What the heck is Snapchat?” you might be saying in your head right now… Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of [...]
Granting access to your Google Analytics is quite simple. You can determine what level of access someone has and can remove access at any point as well. Here is a step-by-step for how to do it: Questions? Let us know at support@ViciMediaInc.com
So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions. Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a [...]
I had a client the other days ask a question about his website, asking if it would be a "do-follow" site. This question is SO CLOSE to being a legitimate question, but also kind of funny. Here's why: Essentially you have two terms: "dofollow" and "nofollow". This tells search engine spiders to crawl, or not crawl, a website. The [...]
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When marketing online or with mobile, men and women can't be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points: Women send text messages more often than men More women look for support in social media Women are less likely [...]
Online marketing can feel overwhelming. There are a lot of acronyms: CPM, CPC, PPC, SEO... when really all you care about one acronym: ROI, your return on investment! There are a lot of places to be online from Pay-Per-Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube... what business owner has time for [...]
Small business owners know that the cost of operating can be downright expensive. Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable. MadMimi gives you customizable email templates that are not only [...]