Men vs. Women Online: An Infographic

02Apr

Men vs. Women Online: An Infographic

By Small business strategy, Technology, Uncategorized , , ,

When marketing online or with mobile, men and women can’t be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points:

  • Women send text messages more often than men
  • More women look for support in social media
  • Women are less likely to respond to social media ads than men
  • 71% of women, compared to only 18% of men, will ‘Like’ or follow a brand for deals
  • Women are the mobile gamers.  Women who play mobile games outnumber men by 10%
future of social media
Special thanks to FinancesOnline for providing the interesting infographic!

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Author

Megan Malone

Megan Malone is a Founding Partner with Vici, and leads our Operations division. Megan has both a radio and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group. In her career she has helped plan and implement thousands of digital media campaigns. She holds a certification from Disney Institute’s People Management, Google Analytics, and was awarded the top 10 advertisers in Louisville from the American Advertisers Federation. In her free time Megan is relaxing in Phoenix, Arizona with her husband Dave and toddler Zoey.

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