You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it). Why can’t everybody in the digital ad game agree to call things by the same name? Let’s save that for another day! What [...]
Vici is excited to welcome Faith Koerner, Digital Campaign Coordinator, to the team! Faith is based out of the Philadelphia location. Her background includes a focus in media management, publicity and marketing before she started working for Vici, plus she's got all the right certifications in Google and mobile marketing. And boy was her Wonderlic score off the charts. Let's [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) We are extraordinarily proud of the team we’ve built here at Vici, but as with all systems we utilize, hiring takes constant refinement. People on our staff are not only marketing savvy, smart, and thoughtful, but also have an inherit want to be customer-focused. These are technology [...]
According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital. Political numbers absolutely reflect that as digital is replacing traditional ad spend in this vertical. Politicians are assigning ad budgets for digital. And, online digital advertising is not covered by the [...]
According to Credit Union Insight, there are several challenges that all credit unions face. Here are just a couple: Growing membership Increasing digital usage Integrating channels Let’s start by looking at how to integrate channels. This means integrating marketing channels. According to CUIInsight.com, “Your key to success is to consider integrating member messaging across multiple channels.” As with any type [...]
In some instances, getting the right message to the right person in the right language is as simple as asking them to push a button. “For English, Press One. Para Español, Marque Número Dos.” In digital, it is even easier; the button is already pushed as their preferred language is already selected on their browser. How do you reach the audience [...]
When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting. When you are selling a media advertising product that people [...]
If you're deciding to run a mobile-only marketing campaign you're following a popular trend of many advertisers. Attention is the currency of marketing. Smartphones garner a lot of our attention and people spend a lot of time on the internet on their phones. Earlier this year comScore broke down the highest users of mobile internet minutes in the world and [...]
I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer. In fact, I made a purchase because of a digital ad just this morning. In this case, I was served a [...]
Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team! They are both based out of the Philadelphia location. Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you [...]
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023) Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified. With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards [...]
Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team! Cierra is based out of the Philadelphia location. Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR. She loves to combine her passion of digitalization and unique media background to bring marketing visions and goals [...]
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not entirely untrue as [...]
Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger. Why new(ish)? Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles. Greg is a former Vici client, having worked [...]
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and [...]
No, I personally don’t hate Retargeting but I hear this a lot from business owners. Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites. These business owners [...]
Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses). It works without [...]
I worked a bunch of odd gigs in college to get extra money (for beer). One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers. But gone are the days of brands relying on gum chewing teenagers to help get the [...]
It is a well-known fact that digital platforms have transformed how people do business these days. The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested. It is also setting new digital expectations of retailers in terms of how they help their customers gather pertinent [...]
Now is the time to market to consumers thinking about home repairs! The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop. That is a huge opportunity for advertisers looking to showcase how they might meet all the home [...]