lookalike audience Archives

What is a Lookalike Audience?

Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe [...]

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]