demand side platform Archives - Vici Media

01DecDecember 1, 2015

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital,...

By Leslye SchumacherAutomotive, Digital Marketing, Digital Media, Online marketing, UncategorizedA/B testing, Above the fold, ad exchange, ad inventory, ad targeting, analytics, behavioral targeting, bounce rate, brand awareness, browser, call to action, Click Through Rate, contextual targeting, conversion pixel, Conversion rate, conversion tag, Conversions, cookie, cost per thousand, cross-device targeting, demand side platform, display ad, DSP, frequency, frequency cap, geo-fencing, geo-targeting, impressions, in-stream video ads, interstitial ads, IP address, IP Targeting, keyword, landing page, lookalike audience, mobile search, native advertising, paid search, pay per click, pre-roll video ads, programmatic buying, remarketing, Reputation Management, retargeting, rich media, search advertising, search engine marketing, Search Engine Optimization, search retargeting, SEM, SEO, social media advertising, social media marketing, view-throughRead more...