We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising. We will also talk about how to use AI tools for content creation and ads, and omnichannel [...]
Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community. If you’re still imagining, imagine [...]
Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed". Why would someone buy from you if they don’t trust you? Sounds pretty simple to understand, right? In business, we need to ensure that we are doing what we can to build and grow our relationships with our [...]
"Why is it so hard to find employees to come work for my company?" "We’ve had these positions open for months." "We can’t find the right people to fill this position." "What do we do?" Sound familiar? So many companies, large and small, are having difficulty filling positions. These positions range from general customer service roles, to food servers [...]
Gone are the days of needing professionally made videos for 100% of your video marketing needs. User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark. Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured on camera and shared with [...]
Welcome to the ultimate guide on amplifying your marketing game! Today, we're diving deep into a tool that might seem modest but packs a mighty punch: forms. Yep, you heard that right! We're about to explore how forms can be your secret weapon in elevating engagement, gathering insights, and driving conversions like never before. So buckle up and get ready [...]
In the ever-evolving digital melody, where websites compose the future's ballad, the significance of Search Engine Optimization (SEO) can't be overstated. It's not a fleeting note but a continuous serenade that, when played consistently, orchestrates higher rankings, increased organic traffic, and sustained business growth. In this thorough guide, we'll immerse ourselves in the multifaceted world of SEO and illuminate the [...]
In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action. Let’s take a look into the pivotal role ad creative plays in [...]
The holiday season is a special time for businesses, whether it's the bustling excitement of holiday festivals or the dynamic energy of college campuses. During this period, shoppers embark on a quest for the perfect gifts, decorations, and experiences, and they're doing it all from the convenience of their mobile devices. For marketers, this presents a unique and golden opportunity [...]
In the fast-paced world of social media, where trends come and go, one innovation is making waves and transforming the way we connect, share, and engage online - Threads by Meta. Threads, the brainchild of Meta, formerly known as Facebook, is an exciting new chapter in social media storytelling that has taken the digital landscape by storm. Let’s explore the [...]
My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too). The question is, who do I call? Why do I [...]
As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones. In the car, while eating dinner, and even just after school while they lay in their room, the kids on their phones. And when confronted with the question about what they're watching, the answer more times than not... YouTube. [...]
Cowabunga Dudes! Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year. Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business. There are many ways that you can [...]
In today’s world, digital marketing has become a crucial aspect of every business. With social media personalities on platforms like Instagram, TikTok, and YouTube becoming increasingly popular, businesses have started to shift their focus toward influencer marketing. Influencer marketing has proved to be a powerful tool in reaching out to a vast audience and generating more leads. What are some [...]
Digital Display advertising refers to the promotion of products or services through display ads on digital platforms such as websites or mobile apps. Over the past two decades, digital display advertising has revolutionized the way businesses reach their target audiences and has become a cornerstone of modern marketing. The history of digital display advertising dates back to the early days [...]
Looking at the entire landscape of digital advertising, there is a plethora of digital products out there. Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product. In 2022, we saw two products take the lead in usage from our partners. Those two products [...]
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes. Since then, online classes are still a topic for discussion. But now, we also see an increase in the promotion of specific schools or programs at each college. From English as a Second Language [...]
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United [...]
As technology advances, so does the need for creativity. When you can advance both at the same time, that puts you ahead of your competition. That is what we do. We always Beta Test new and innovative technologies to keep our clients on the cutting edge. We want you to have everything that is new and shiny, and an opportunity [...]
Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s! Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December. For ideas on Halloween, make sure you read this blog. It’s true. No matter how [...]