Tag - Social Mirror OTT

OTT effectiveness can be measured.

How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?”  Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers...

Are You Advertising During The Super Bowl?

I grew up in Syracuse, New York which is known for two things: snow and Syracuse University sports. While most people are familiar with the longtime Syracuse basketball head coach, Jim Boeheim, but my favorite thing about Syracuse University is football. It is the home of the legendary number 44 for Jim Brown, Floyd Little, and Ernie Davis. Growing...