A safer way to advertise with TikTokAllison Gibson
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections. With its massive user base and unprecedented reach, TikTok has become a prime platform for advertisers looking to target a younger audience.
Having a teenager at home, it is constant in my world that I will turn the corner to see her and her friends creating music videos or funny skits and watching the latest TikTok recipe craze! I have to admit, I am guilty of jumping into a video or two and I have found myself preparing cinnamon rolls all the ways TikTok has shared with me.
TikTok has become one of the most popular social media platforms worldwide, with over 1 billion active users. The platform has been a favorite among advertisers for its ability to reach a younger demographic and create highly engaging content. TikTok has been downloaded over 2 billion times worldwide. However, some states in the United States have raised concerns about the platform’s privacy policies and potential risks to national security, leading to the proposed banning of TikTok.
The state of New York was the first to propose a ban on TikTok due to concerns about the platform’s data privacy practices and the potential risks to national security. Other states, including Indiana and California, have also proposed similar bans. These proposed bans have not been successful, with courts ruling that they violate the First Amendment’s right to free speech.
The bill makes it illegal to download TikTok in the state, with penalties of up to $10,000 a day for any entity, such as Apple and Google’s app stores or TikTok itself, that makes the popular video-streaming app available.
If enacted, the ban in the state would not start until January 2024.
Over the past few months, several major brands have announced that they are pulling their advertising off TikTok. These announcements have come amid concerns about the platform’s privacy policies and content moderation practices.
TikTok has faced criticism for its data collection practices and the potential risks to user privacy. Some brands are concerned that advertising on TikTok may put their customer’s data at risk. In response to these concerns, TikTok has implemented several measures to protect user privacy, such as data security audits and greater transparency around data usage.
Another concern that has led to brands pulling their advertising off TikTok is content moderation. TikTok has faced criticism for hosting inappropriate and harmful content, including hate speech, bullying, and misinformation. Some brands are concerned that advertising on TikTok may associate their brand with such content. TikTok has implemented several measures to address this issue, including content moderation teams and community guidelines.
Brands that have pulled their advertising off TikTok include major companies such as Coca-Cola, McDonald’s, and Under Armour. These companies have announced that they will no longer be advertising on the platform due to concerns around privacy and content moderation. Other brands, such as Procter & Gamble, have announced that they are monitoring the situation on TikTok and may make a decision to pull their advertising in the future.
The potential implications of brands pulling their advertising off TikTok are significant. If more brands pull their advertising off TikTok, it could impact the platform’s revenue and potentially lead to a decline in its popularity.
But don’t panic!
There is a safer way to advertise with TikTok using Social Mirror.
Social Mirror ads look like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies. We are “mirroring” the EXACT look of your social post as an ad that runs on thousands of OTHER websites and apps, targeted just to the people you want to reach across all devices. Social Mirror ads can be done with any organic or paid posts from your business account on these 8 social media platforms: Facebook, Instagram, LinkedIn, X (previously Twitter), Pinterest, Snapchat, or YouTube and TikTok.
And with Social Mirror the best part is the ad has three call-to-action opportunities:
Clicks on the Social Media logo and your profile image, take the users to your Social Media business page.
Clicks on the Call-To-Action button take the users to your website.
Clicks on the Social Media icons below the ad take you to that post on your Social Media page
One aspect of Social Mirror ads that differs from that of Social Media Advertising is the ability to reach your target audience.
Behavioral Categories – Showing your Social Mirror ads to specific consumers based on their previous on-line behavior, across all devices.
And we also have the ability to target by social media users, like TikTok User and TikTok Active User.
Keywords – Showing your Social Mirror ads on webpages and apps that contain keywords related to your business, across all devices.
Artificial Intelligence (AI) – Showing your Social Mirror ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.
Retargeting– Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.
Custom Audience Matching and Look Alike – We target people (or businesses) on your list of emails, addresses, or phone numbers when they go online and show them Social Mirror ads when they are browsing across websites and apps.
Once we have uploaded your database, we’ll be able to provide you with an Insights Report. Just another advantage over traditional Social Media Advertising.
Businesses can repurpose their fun and edgy TikTok videos they’ve already built and run on other websites and apps. If a business is worried about safety concerns and perception, the TikTok icons can be removed. Or we can take TikTok creatives and build them into any social format like Facebook or Instagram.
Social Mirror is about as versatile as you can get and works well for many B2C and B2B businesses. And on average we see 7x higher click-through rates than the national average.
Brand safety concerns on TikTok should not be dismissed. The potential implications of brands pulling their advertising off TikTok are significant, and it is essential for the platform to continue to prioritize user privacy and content moderation to retain the trust of its users and advertisers.
Shifting those dollars from TikTok to Social Mirror is an easy transition and a way for your marketing plans to soar!