Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer? Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet. Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches that [...]
When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online [...]
Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR). So what is a good CTR and what is a bad CTR? The national average click-through rate for display ads as a whole is 0.07% (Criteo). Keep in mind, that's across all industries and all ad sizes. So it's important to know how your campaign [...]
The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm. Now that April 21st is behind us, many companies might be asking, “so what happened?” According to Google, there was a 4.7% increase [...]
Ever wonder just what does Google know about my search history? Think that when you delete your browser cache that also deletes it from Google’s servers? Cue the Jaws theme song music…WRONG! If you want to know what Google has on you (yes, it’s a little scary) the search giant has quietly rolled out a new function that allows you [...]
The folks who bring you Google Analytics have just released some first quarter insights from the previous two years that could help you decide when it is best to beef up your marketing in the coming weeks. They analyzed billions of Google Analytics sessions and found that “in particular, the week of February 5th (also known as the week after [...]
SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing. According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on [...]
The short answer? Yes! I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough. I explained to him that the purpose of a blog is not just to educate and [...]
Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site.” In order to track View-Throughs, a pixel code is placed on your website. Google [...]
It's a fact: Google loves content creators. And the more credible, keyword rich content on your site, the better Google ranks your website. So how many pages do you have indexed in Google? It's easy to check! Step 1: Go to Google.com Step 2: In the browser field type "site:http://insertyourwebsite.com/" (no spaces, don't forget the colon!) Step 3: Google it! [...]
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm. Colloquially known as Penguin 3.0, this update launched on October 17th (according to Google Webmaster Hangouts) and has caused many websites [...]