frequency Archives - Vici Media Inc.

What Advertising Medium Do Adults Use The Most? (Example)

Want to know what medium do adults in the US use the most during an average day? Well, that depends on the time of day according to a new study by Nielsen. The folks at Marketing Charts put together a great graphic illustrating when people use which mediums the most. Highlights of the study are: Just over a third (34%) [...]

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]