Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users. “What the heck is Snapchat?” you might be saying in your head right now… Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of [...]
It's official - mobile rules when it comes to media consumption. The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time. The 2014 "Marketing In A Multiscreen World" report found similar results with smartphones at 35% of daily screen time, far outpacing T.V., tablets, and [...]
Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital. Yet I feel that many in the media sector don’t understand the velocity of the change and how [...]
A question we are frequently asked is whether having a separate mobile website will create SEO issues? (A separate mobile url is one that starts with m. and redirects to the mobil url – i.e., m.vicimediainc.com.) The answer is “no” if it is done correctly – and we do it the correct way! (As outlined by Google in this article.) [...]
In this digital marketing age, it's no wonder people are putting so much emphasis on SEO. Search Engine Optimization. It's making your site more visible on search engines so that people can find you! And don't we all want people to find us? SEO's increasing popularity, however, has lead to several misconceptions about its use and how to optimize it! [...]
If you are like the majority of the population, you might have never heard of UTM Codes. And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns! UTM stands for Urchin Traffic Monitor. And that's what it does - it monitors traffic coming into a site, and specifically names where that [...]
Are you maximizing your company website, blog, and Facebook page? Are they optimized for the best performance to fit your needs and for organic search results? Google Analytics is one of the most popular web visitor tracking tools. It adds a small snippet of code that is placed on all the pages of your website. Google Analytics reports can tell [...]
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website. Our clients often ask us to help retarget (or remarket) their web traffic. Retargeting technology uses a pixel (lines of HTML code), which creates a cookie to track site visitors. But how the heck do you install that pixel? Wordpress doesn't [...]
When marketing online or with mobile, men and women can't be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently. Some interesting points: Women send text messages more often than men More women look for support in social media Women are less likely [...]
Small business owners know that the cost of operating can be downright expensive. Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable. MadMimi gives you customizable email templates that are not only [...]