9 Things You Didn't Know About SEO!

Published on
August 18, 2014
Contributors
Kiri Tamte-Horan
kiri@vicimediainc.com

Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO. Search Engine Optimization. It's making your site more visible on search engines so that people can find you! And don't we all want people to find us? SEO's increasing popularity, however, has lead to several misconceptions about its use and how to optimize it! So I'll take you through the nine biggest ones here - hold onto your hats, folks

SEO_01

You don't! Search Engines can find you all on their own without you needing to submitting your site. Also, submitting your site isn't going to index it faster. Crawlers are going to find it and index it on their own leisure

SEO_02

If you're going to invest your time into something, invest it in generating relevant and interesting content! Links are important to your website - but content is what people visit it for and the links will follow

SEO_03

You'd think that meta descriptions, thosetid-bits of information found beneath a web page's title on a search engine results page, might have a little bit to do with search rankings, right? Nope! Google itself has said that these don't impact it at all. Does that mean you shouldn't put any effort into these meta descriptions? Of course not, these descriptions can help drive people to your site by reading them on the results page...but you don't need to jam every keyword into one sentence

SE0_04

So Social Search is basically the intersection of SEO and Social Media. It means that the content you see is influenced by your social networks - what your Facebook friend likes or what your Twitter follower tweets. And if you don't have social media strategy for your SEO, you better think again, buddy

SE0_05

Don't try to jam in every possible keyword that could maybe, possibly, kind of, in another lifetime, relate to your topic into your headline. People want to be able to know what your article is about, and very clearly understand what they will get out of it. It's not a numbers game of how many keywords you can fit it - it's about your content and how it drives people towant to read about it

SEO_06

Those who focus on having the highest number of pages on their site tend to over look the quality of the content on those pages. Just as with keywords, it's not a numbers game. It about having your content laid out in the most organic and thoughtful way to share information. Just because you have tons of pages doesn't mean that all those pages will be seen and drive traffic

SEO_07

Your homepage is the first thing your visitors will see when they visit your site. Try to make a good first impression instead of force-feeding them every bit of information you have on your site! Let them know the basics - who you are, where you are, what you do, etc. Confusing your visitors right off the bat is not not going to make for happy campers

SEO_08

I'm not saying I don't believe in magic. All I'm saying is, if you're looking for a magic number of times you should repeat a keyword on a webpage, you're never going to find it. Make sure it's in your header, your URL, and mentioned as many times as isnecessary for your content to make sense. You want someone searching for informationto know exacting what your page is about, you don't want to bore them with repeating your keyword every sentence

SEO_09

If you haven't gotten it already, the main point a lot of these facts should be driving home is that, at the end of the day, you can't JUST optimize for search engines, because people are the ones that are going to be engaging with your site. Make it easy to read, easy to browse, and easy to convert. This will make the site accessible to crawlers and people. And that's what makes happy SEO

:



Source: Hubspot

Related Posts

Tips, guides, industry best practices, and news.
Category Link
Class Dismissed, The Digital Campaign Mastered It!
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
Vici Team
June 30, 2025
Category Link
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
Category Link
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 9, 2025