An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad. One aspect that I always suggest is to try to tailor the ad to the medium or platform on which it is running. For instance, [...]
Finding out what potential advertisers’ needs and goals are for a campaign is critical, but matching those to the right digital product is just as crucial. A majority of small businesses say that they will be spending more on digital marketing this year and a recent study details what they say are their primary goals and priorities. So let’s look at [...]
Facebook recently rolled out a new product called “Lead Ads.” Lead Ads were designed to give people a fast, easy and privacy-safe way to sign up to receive information from businesses right from their mobile phone and without leaving Facebook. Consumers expect to be able to do everything from their phones and Lead Ads make it easy for consumers to [...]
Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element. This is because it is much easier to sell your products or services to existing customers, rather than to find new ones. One of the best new ways to do this, is [...]
Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays. How will they do this? Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share. This means advertisers can zero in on people [...]
With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options! We’ve been testing this platform for automotive dealerships with stellar results. Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a [...]
If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK. With over 72% of online adults using the platform, the highest of any of its social counterparts, Facebook has become an advertising goldmine. It’s not every day that you find an advertising platform that can let you target individuals down to the [...]
Instagram launched in October, 2010, as an easy way to upload and share photos with people who shared similar interests. Their app quickly became a staple for smart phone owners around the world, garnering over one million users in just two months. This early success did not go unnoticed either. Two years later, they joined Facebook as the sites premier photo [...]
When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users. As web users we expect a lot. We are more informed about our purchases being made online and offline. We have means of communicating to other consumers to inform [...]